---
url: /case-studies/aetrex-yotpo-discover/
title: "Aetrex AI Visibility Case Study | Yotpo Discover"
description: "See how Aetrex automated its way onto the AI shelf driving visibility across stages with Yotpo Discover"
canonical: https://www.yotpo.com/case-studies/aetrex-yotpo-discover/
---
# From Invisible to AI-Recommended: How Aetrex Automated Its Way Onto the AI Shelf with Discover

- +17 % Awareness-stage shopper visibility

- +62 % #1 product placements in AI answers

- +24 % Increase in owned AI citation share

- <48 hrs Blog published to first citation

Aetrex is a global leader in foot scanning technology, orthotics, and comfort and wellness footwear. Backed by 50 million+ foot scans and its Signature Arch Support, Aetrex designs shoes and orthotics engineered for fit, support, and pain relief.

INDUSTRY

Fashion & Accessories

PLATFORM

Shopify

LOCATION

USA

PRODUCT

Discover - AI VisibilityReviews & UGC

The Story At a Glance

#### Challenge

Aetrex already won when shoppers searched for it by name, but was nearly invisible on the awareness stage questions where shoppers actually start looking. These are the moments new customers get made, before they ever know Aetrex is an option.

#### Solution

The team connected Yotpo Discover to a Claude-driven agent, automating the entire path from "the AI isn't citing us here" to a published, citable answer. Discover scores the gap and generates the content; Claude selects, validates, and stages it for approval.

#### Result

Awareness-stage visibility rose, putting Aetrex in front of shoppers earlier in their search. Its products now land the number-one spot more often, aetrex.com owns a bigger share of AI's cited sources, and new posts start earning citations within days.

### "We've eliminated the guesswork from content planning. The platform identifies our highest-value opportunities and recommends the content most likely to drive meaningful business results."

Rui Kojima

Senior Director of eCommerce

## Challenges & Solutions

Challenge

#### Invisible on the searches that matter

Aetrex dominated branded AI searches but was barely present on the awareness-stage, unbranded questions shoppers actually start with, like what insoles help plantar fasciitis, rarely mentioned in only 1 of 8 AI answers and buried when it did appear.

Solution

#### Claude agent runs the opportunities end to end

Discover surfaces scored opportunities; a Claude agent picks the highest-uplift plays via MCP, on a schedule or on demand. Mention rate rose 14.5% and answer position improved 11.3%. The Aetrex team only needs to approve it.

#### Publishing content is easy. Earning AI citations isn't.

Volume alone doesn't win citations. Awareness prompts targeted by the generated content grew +19.5% in visibility. Prompts the content didn't touch stayed flat at +1.4%, proof that generic content doesn't move AI answers the way purpose-built content does.

#### Content built from the citation data itself.

Discover's content agent writes from LLM responses, competitor sources, product facts, and reviews. Owned citation share across its five tracked posts rose between 11% and 24% after each post went live.

Challenge

#### Proving the pipeline works, model by model.

New content needed to actually show up in ChatGPT, Gemini, and Google AI Mode fast enough to matter. The flagship test case, "Best Insoles for Foot Pain at Work," launched from a visibility score of zero, never mentioned at all.

Solution

#### Daily citation tracking closes the loop.

New posts start earning AI citations in less than 48 hours of publishing, and every post already live keeps adding citations from there, week over week.

### "Instead of debating what to create next, we ask the agent where the greatest opportunity exists. Within minutes, we have a prioritized content strategy backed by data using our company knowledge base & brand voice."

Rui Kojima

Senior Director of eCommerce