---
url: /case-studies/260-sample-sale-experiential-loyalty-drives-growth/
title: "260 Sample Sale: Experiential Loyalty Drives Growth | Yotpo Case Studies"
description: "How 260 Sample Sale increased participation and AOV with VIP access, line passes, and member-only events powered by Yotpo Loyalty."
canonical: https://www.yotpo.com/case-studies/260-sample-sale-experiential-loyalty-drives-growth/
---
# How 260 Sample Sale Turned VIP Access & Line Passes into a Loyalty Growth Engine

- **58%+** Loyalty Participant rate in the last 6 months

- **16%+** AOV lift from redeemers

260 Sample Sale is more than a “sale.” The brand features over 400+ brands a year across our retail stores + online, offering their community new opportunities around every corner to test a new style, be introduced to a new brand, and always shop at a discount!

INDUSTRY

Fashion & Accessories

PLATFORM

Shopify

LOCATION

USA

PRODUCT

Loyalty & Referrals

The Story At a Glance

#### Challenge

Because 260 Sample Sale sells discounted luxury inventory in limited-time pop-ups, traditional “earn points, get dollars off” loyalty rewards weren’t compelling. They needed a program rooted in what makes their brand unique: access, urgency, and exclusivity.

#### Solution

With Yotpo, 260 built a program centered on experiential perks—VIP early access, exclusive shopping windows, and coveted line passes. By listening closely to customer feedback, they designed rewards around what shoppers truly value: priority and convenience.

#### Result

The program drove a 5.83% loyalty participation rate and a 16% higher AOV among redeemers. Line passes now frequently sell out, proving that experiential rewards not only increase engagement—but also drive measurable revenue impact.

### "Our customers told us exactly what they wanted - first access and the ability to skip the line. Loyalty helped us turn that into an experience that feels authentic to our brand."

Laura DiGiovanna

Head of Marketing & Creative

## Strategies & Results

Strategy

#### Reward first access

260 structured its loyalty program around early VIP entry and exclusive shopping windows. Loyalists receive priority access to events, reinforcing the brand’s core promise: exclusivity and urgency.

Result

#### Exclusive access drives higher spend

Customers who redeemed loyalty perks spent 16% more per order than non-redeemers - demonstrating that experiential rewards directly influence basket size.

#### Expand line passes across tiers

After reviewing early redemption data, 260 expanded line passes to additional tiers while preserving early access priority for top members.

#### Line passes sell out and drive engagement

Opening access increased engagement across tiers. Line passes now consistently sell out during high-traffic events, especially among entry-level members.

Strategy

#### Design loyalty around brand identity

Rather than layering discounts onto already reduced merchandise, 260 built rewards that reflect its business model - exclusivity, discovery, and time-sensitive access.

Result

#### Stronger loyalty participation

The program achieved a 5.83% participation rate, driven by perks that feel unique to 260—not generic to loyalty.

### "Discounts or a particular brand may bring people in once. Loyalty is what brings them back. If your foundation isn’t strong, you’ll struggle to retain customers."

Laura DiGiovanna

Head of Marketing & Creative