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Digital Marketing Manager

Marketing Sydney

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty & Referrals program, SMS marketing, reviews, and visual user generated content are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, UK, Israel, Bulgaria and Australia — and we’re still growing. Yotpo secured a $230 million fundraising round in March 2021, our valuation is now $1.4 billion, and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video

Sound exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

As Yotpo’s Digital Marketing Manager in Australia, you will be responsible for the planning and execution of digital marketing campaigns to drive qualified demand for Yotpo. The ideal candidate will be an experienced digital marketer who embraces a collaborative approach and has a strong command of demand gen channels like paid search, email and content marketing.

You’ll work closely with the local and global Marketing team to create, curate and distribute campaigns to drive top of funnel demand and sales pipeline. This includes understanding the market trends and needs and translating that into high performing marketing assets and campaigns, with the support of the wider marketing team. 

You will:

  • Manage digital marketing channels for the ANZ market – from planning to execution
  • Collaborate effectively with the HQ marketing team to deliver your campaigns and meet goals
  • Develop plans to meet AU MQL goals, track forecast to goal and optimise accordingly
  • Communicate local digital marketing plans to key stakeholders
  • Partner with product marketing colleagues to develop compelling content to support various marketing campaigns and align with the buyer's journey
  • Consistently measure program success and continually optimize campaigns to drive incremental results

About you:

  • 5+ years of experience in B2B marketing, in a demand generation role; strong advantage for experience at an eCommerce or SaaS company
  • You can write; whether it’s email copy, a blog post or a case study, you have strong writing skills.
  • Hustler spirit – you know how to work independently, lean and scrappy
  • Advocate – you know how to articulate your needs and show data to back them
  • Keen analytical ability and curiosity to delve into the data and understand what's working
  • A highly results-oriented approach, with motivation to meet and exceed objectives
  • Outstanding written and verbal communications
  • An eye for quality content and design (and the drive to achieve it)
  • Knowledge of marketing automation tools and technologies such as Marketo and Salesforce
  • Ability to prioritize and manage multiple initiatives simultaneously in a fast-paced environment

Bonus Points For:

  • Knowledge of online marketing and social media
  • Experience selling SMS, Email or other marketing communications products

If you don’t meet 100% of the qualifications outlined above – that’s okay, nobody’s perfect! We believe in hiring people, not just skills. We encourage you to apply if you think this is a role that would make you excited to go into work every day.

About Yotpo Australia 🇦🇺

  • A monthly wellness budget (minimum of $400)
  • 25 Days off each year to do the things you love
  • Join a growing team, as we continue to launch across Asia!
  • Individualized career development, rewards and recognition
  • Wellness and philanthropic programming and events
  • In light of the global pandemic we’ve been working from home but we are now delighted to welcome our teams back in a hybrid model
  • Meet the team: Suzy Nicoletti, Talia Shani, Carmel Zein, Rad Mitic, Enzo Cavaliero, Jessica Minnett

You’ll be working alongside awesome people where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Yotpo is also committed to diversity, equity, and inclusion, and we want teammates who are similarly passionate about pushing for change in our industry.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color,  gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.

#LI-Hybrid

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