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Director of Demand Generation

Marketing New York

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty & Referrals program, SMS marketing, reviews, and visual user generated content are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, UK, Israel, Bulgaria and Australia — and we’re still growing. Yotpo secured a $230 million fundraising round in March 2021, our valuation is now $1.4 billion, and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video

Sound exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

As Yotpo's Director of Demand Generation, you will oversee the high touch demand generation team and strategy across the entire Yotpo platform. You’ll work strategically to create and implement integrated marketing campaigns to increase lead generation, account engagement (ABM) and pipeline. 

You work closely with leadership and cross-functional teams such as Sales, Revenue Operations, Partners, Strategy and distribution channels (paid acquisition, email, events, co-marketing) to align on quarterly goals, go-to-market strategy, positioning, target accounts and opportunities. 

How you’ll make an impact:

  • Oversee the entire demand gen effort in North America, including leading a team of senior managers, focused on each product line’s pipeline and GTM strategy
  • Enable your team to run marketing campaigns and other awareness and growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through the entire buying cycle.
  • Be the ultimate Yotpo Platform expert – have the bird’s-eye view on our product synergies, bundles and platform strategy. 
  • You’ll work closely with the revenue organization to be ahead of your game on competition, buyer persona and value props.
  • Partner with Sales to develop account-based strategies to drive awareness and pipeline from target accounts; partner with SDR and AE teams to increase reach and efficacy of programs
  • Orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization
  • Analyze, report and optimize all demand generation programs based on ROI, demand gen and sales effectiveness
  • The teams success will be measured by the following KPIs: MQLs, SALs, ACV

About you:

  • 8+ years of experience in B2B SaaS marketing, specifically demand generation
  • Experience leading and developing high performing teams
  • Experience working with a sales team to meet SAL and ACV goals
  • Expert in driving product value to customers
  • Excellent in driving cross-functional efforts with multiple stakeholders and production dependencies
  • Keen eye for detail with an innovative approach to marketing 
  • Familiarity with sales & marketing softwares (we use Salesforce and Marketo)
  • Must have a valid U.S. work authorization to apply

Bonus points for:

  • Experience with an eCommerce software company

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you

About Yotpo US:

  • 100% coverage of employee medical premiums; 90% coverage for dependent/family premiums.
  • 100% coverage of employee dental + vision premiums.
  • Comprehensive life and disability insurance.
  • Flexible Time Off (FTO) policy, sick time, and paid holidays.
  • Equity for ALL!
  • Company sponsored 401K matching.
  • Pre-tax Commuter and Healthcare benefits.
  • Comprehensive paid leave for new parents and Dependent Care FSA.
  • Individualized career development, rewards and recognition.
  • Wellness and philanthropic programming and events.
  • We are now working in a flexible hybrid capacity.

Yotpo’s employee-centric culture has consistently earned us coveted spots on Built In’s Best Places to Work lists in both NYC and Austin over the years. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes team events, educational fireside chats, end of year celebrations, affinity groups and partnerships like Yotpo Cares, Employee Resource Group Belong @ Yotpo, WISE and Out in Tech

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color,  gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer,  a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Base Salary $145,000 – $180,000

Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.

#LI-Hybrid

Awards and Partnerships
2022 best place badge -NY 2021 best place badge -NY WISE 2021 OUT in tech
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