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Senior Demand Generation Lead

Marketing Tel-Aviv

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty & Referrals program, SMS marketing, reviews, and visual user generated content are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, UK, Israel, Bulgaria and Australia — and we’re still growing. Yotpo secured a $230 million fundraising round in March 2021, our valuation is now $1.4 billion, and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video

Sound exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

Yotpo is looking for a Senior Demand Generation Lead.

You will own Yotpo’s SMS low touch funnel end-to-end (focused on sign ups as the main KPI), manage a team, and work strategically to create and implement marketing campaigns (through channels such as partners and influencers, email, events and webinars, paid acquisition and more) to increase sign ups, MRR and lead generation.

You work well with cross-functional departments such as Product Marketing, Content, Demand Generation channels, Brand, Product, Growth and Partners to align on user profiles, market opportunities, quarterly goals and plans.

You will: 

  • Oversee  the demand gen effort globally (North America, EMEA, ANZ) for Yotpo’s SMS low touch funnel, own the SMS LT demand generation budget and strategic planning 
  • Manage a team of demand generation experts (based in Sofia)
  • Work directly with business stakeholders such as the General Manager of Yotpo SMSBump, Director of SMS & Email Product Marketing, Director of SMS Growth 
  • Develop a full funnel demand generation strategy. Run marketing campaigns and other awareness and growth initiatives end-to-end
  • Be the ultimate SMS low touch expert – know the product’s strengths and weaknesses inside out, work closely with Product Marketing to be ahead of your game on competition, buyer persona, key pain points and value props
  • Analyze, report and optimize all demand generation programs based on ROI, demand gen and sales effectiveness
  • You’ll be measured by the following KPIs – Traffic, Signups, MRR, MQLs, SALs

About you:

  • 5+ years of experience in marketing, specifically in a demand generation role and/or product marketing, ideally at an eCommerce software or B2B SaaS company focused on a Self Service funnel
  • 2+ years of managerial experience
  • Experience interfacing with and presenting to senior management 
  • Expert in driving product value to customers
  • Excellent in driving cross-functional efforts with multiple stakeholders and production dependencies and complexities
  • Strong collaborator and easy to work with across time-zones 
  • Keen eye for detail with an innovative approach to marketing 
  • Strong communication and presentation skills
  • Bachelor or University Degree
Interested in Yotpo?
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