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Marketing Copywriter

Marketing Tel-Aviv

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty & Referrals program, SMS marketing, reviews, and visual user generated content are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, UK, Israel, Bulgaria and Australia — and we’re still growing. Yotpo secured a $230 million fundraising round in March 2021, our valuation is now $1.4 billion, and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video

Sound exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

Yotpo is looking for a talented, experienced Copywriter to join the Marketing Content team.

This dynamic position is an incredible opportunity for a skilled writer who can think creatively and translate business needs into compelling and fun content that makes an impact for landing pages, digital assets, and for a variety of digital marketing campaigns.

In this position, you will take the main role in setting the tone and delivering the brand voice through promotional channels, in close collaboration with cross-company teams such as: Growth, Product Marketing, Brand, and HR. 

You’ll join our team based in our Tel Aviv headquarters and report to our Director of Content who is located at our US office. 

 

Responsibilities:

  • Write performance-oriented content across a variety of communication channels (including emails, in-app messages, pop-ups, banners, video scripts, templates, webinars, etc)
  • Work with the Design and Animation team to write voiceovers and create narratives that engage and convert
  • Research and stay current with SaaS trends to be an expert in the target genre and audience
  • Contribute to shaping our language and apply Yotpo's tone of voice across all customer communications
  • Craft the right messaging by thoroughly understanding our products and users' journeys
  • Edit, review and optimize existing copy, and identify new content opportunities
  • Research and contribute creative ideas to support key growth initiatives and KPIs


Requirements:

  • 2-3 years of copywriting and content editing experience
  • Native-level written English, fluent Hebrew speaker
  • Excellent ability to write and edit content to produce compelling stories that will attract and engage our readers
  • Self sufficient and comfortable working autonomously, as well as collaborating with cross-functional teams, in a fast-paced environment
  • Extreme attention to detail
  • Strong writing portfolio with a range of samples that demonstrate creativity and impressive writing chops
  • Ability to work on multiple projects simultaneously and juggle a variety of writing demands
  • Demonstrated and extraordinary communication skills
  • Experience in B2B SaaS marketing – an advantage

#LI-Hybrid

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