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Growth Copywriter

Growth Tel-Aviv

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty programs, SMS marketing, reviews, and visual user generated content are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, UK, Israel, Bulgaria and Australia — and we’re still growing. Yotpo secured a $230 million fundraising round in March 2021, our valuation is now $1.4 billion, and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video

Sound exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

Product-Led Growth (PLG) is one of the most strategic pillars in Yotpo’s future, and we are looking for a talented, experienced Growth Copywriter to join the Growth team in Tel-Aviv.

As a Growth Copywriter,  you will be the focal point for Growth projects that require copywriting skills and write & edit creative, performance-oriented content for all of Yotpo’s products. 

As part of this role, you will work closely with all Product and Marketing teams in order to directly impact revenue generation through feature adoption and usage.



  • Write & edit creative, performance-oriented content, including emails, in-app messages, pop-ups, banners, product tours, video scripts, templates, webinars, etc.
  • Be the focal point for Growth projects that require copywriting skills, including a content review
  • Contribute to shaping our language and apply Yotpo's tone of voice across all customer communications
  • Craft the right messaging by thoroughly understanding our products and users' journeys
  • Track content performance, edit, review and optimize existing copy, and identify new content opportunities
  • Research and contribute creative ideas to support key growth initiatives and KPIs


  • Experience in Marketing / Content Writing / Copywriting in English – must
  • Native-level written English, fluent Hebrew speaker – must
  • Extreme attention to detail – must
  • Great social & interpersonal skills – must
  • A hands-on, self-motivated individual with a passion for writing and creative thinking
  • Ability to work autonomously and collaborate with cross-functional teams
  • Ability to work on multiple projects simultaneously and juggle a variety of writing demands
  • Experience in B2B SaaS marketing – advantage
Interested in Yotpo?
Schedule a call with one of our marketing consultants to learn more.
Thank you.
We'll be in touch in no time! In the meantime, take a look at what our customers are saying about Yotpo.
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Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

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