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Director of Growth – Reviews

Growth Tel-Aviv

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty programs, SMS marketing, reviews, and visual user generated content are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, UK, Israel, Bulgaria and Australia — and we’re still growing. Yotpo secured a $230 million fundraising round in March 2021, our valuation is now $1.4 billion, and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video

Sound exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

Product-Led Growth (PLG) is one of the most strategic pillars in Yotpo’s future, and we are looking for a talented, hands-on Director of Growth who thrives at the intersection of product, marketing & data analysis to join the Growth team. 

Your primary responsibility as the Director of Growth is to manage revenue targets, PQLs, and product KPIs for our Self-Service Reviews and Visual UGC product. 

You will work cross-functionally and lead PLG initiatives impacting our growth metrics – acquisition, activation, retention, monetization & PQLs.

This is a highly collaborative role, you will work closely with Product, Marketing, Business Performance, UX, Revenue Operations, Demand Generation, Product Marketing, Strategy and Customer Care. 

Primary Responsibilities

  • Own revenue targets, PQLs and main product KPIs, continually monitor and optimize ongoing product funnels, report to senior management and determine next steps.

  • Build and manage a growth program focused on improving key PLG metrics – acquisition, activation, retention, revenue & PQLs. Lead a cross-functional team to identify and analyze all key metrics and data related to our business, identifying existing challenges as well as new growth opportunities.

  • Play a key leadership role on the Growth team by defining and driving the growth strategy for Yotpo’s Reviews Self-Service business.

  • Work closely with Product & Marketing to prioritize, plan, build, and track PLG initiatives.

  • Build, manage, and scale a high performing growth team.

  • Work with Strategy and Data to test different monetization and pricing models, quantify trade-offs, and lead the execution.

  • Improve conversion of free users to paid customers and multi-product adoption from other Yotpo products.

  • Create knowledge enrichment programs and collaterals such as guides, walkthroughs (Appcues), emails ( videos, webinars, and more to increase activation, usage & retention metrics.


  • 4+ years of proven experience in product management, growth or growth marketing roles – Must

  • Experience working closely with product, marketing, operations and design teams, and translating business strategy into actionable plans for all cross functional teams – Must

  • Self-motivated, hands-on with a proactive attitude and entrepreneurial spirit – “do whatever it takes”. Ability to lead cross-functional teams and work autonomously – Must

  • Empathy for end users and strong UX sense, with a track record of understanding what's best for users while balancing business objectives – Must

  • Passion for analytics and strong ability to apply it to drive business decisions. Experience with freemium business model, fluency with related metrics (activation, conversion, retention, churn, cohorts, etc.) – Must

  • Exceptional people skills and excellent communication and interpersonal abilities. Very good written and spoken English skills – Must

  • Experience with Growth Tools – Product analytics (Amplitude, Fullstory), in-app messaging (Appcues, Intercom), email marketing (, Intercom), and highly adaptable to new technologies – Advantage

  • Experience in SaaS / B2B / eCommerce – Advantage



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