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Growth Manager – Customer Marketing

Growth Tel-Aviv

Product-Led Growth (PLG) is one of the most strategic pillars in Yotpo’s future, and we are looking for a talented, hands-on Growth Manager – Customer Marketing who thrives at the intersection of marketing, product, and data analysis to join the Growth team for one of Yotpo’s new and most existing products.

The ideal candidate has experience in marketing, conversion & funnel optimization, user behavior, analytical skills, and an interest in UI/UX.

The Growth team is responsible for driving revenue by increasing engagement and retention for all of Yotpo’s product customers by optimizing the user experience from signup, through onboarding and adoption, all the way to expansion and upsells. 

Primary Responsibilities

  • Increase customers׳ usage and engagement by developing, executing, and managing growth initiatives end-to-end.
  • Own and lead customer marketing strategies and plan activities such as email marketing campaigns, in-app communication, and content planning and creation
  • Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers on our new product.
  • Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
  • Collaborate with other teams within Marketing and Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.

Requirements

  • 1+ years of experience in marketing/growth/product management – Must.
  • Experience in the creation, optimization, and management of marketing campaigns – Must.
  • Self-motivated, hands-on with a proactive attitude and entrepreneurial spirit – “do whatever it takes”. Ability to lead cross-functional teams and work autonomously – Must
  • Experience in SaaS / B2B / eCommerce – Big Advantage
  • Solid knowledge of web marketing and analytics tools (Intercom/Drift, Amplitude, Google Analytics, etc.) – Advantage.
  • Expertise using data to analyze and understand users' behavior across the entire user journey.
  • Experience leading cross-functional teams and working with multiple partners.
  • Excellent communication and interpersonal skills and a very high level of English, both written and spoken.

This is a full-time position located in our TLV office.

 

 

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