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Head of Partner Growth

Partners New York

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty programs, SMS marketing, reviews, and visual user generated content are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, UK, Israel, Bulgaria and Australia — and we’re still growing. Yotpo secured a $230 million fundraising round in March 2021, our valuation is now $1.4 billion, and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video.

https://youtu.be/eAdYLzvuvFo

Sound exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

As the Head of Partner Growth, you will report to the VP Partnerships and lead a team of Partner Growth Managers to own the full funnel of this partner program. Your goal will be to accelerate Yotpo’s penetration in the small agency segment to maximize the volume of sign-ups from their SMB clients. Working alongside folks like the VP Growth and key leaders of the GTM partner organization, you’ll define goals, strategy and tactics as we expand our footprint across this fast growing segment.  

The ideal candidate has experience in partner/affiliate program management, growth marketing (conversion & funnel optimization etc), is passionate about nurturing top talent and has strong analytical skills. Being a self-starter, metric-oriented, and a first-class collaborator is an integral part of this role!

You will:

  • Own the full funnel lifecycle to acquire, onboard, engage/educate & retain these agencies who will be referring a high volume of sign-ups/MRR to Yotpo’s self-service and annual plans. 
  • Create a scalable program infrastructure to engage a vast global community of ‘long tail’ agency partners who will recommend Yotpo’s suite of products to eCommerce brands of all sizes.
  • Work with the GTM leadership team on defining the program frameworks (from agreements, incentives, performance measurements etc). 
  • Partner with internal marketing stakeholders to develop content, demand generation & enablement campaigns/programs that will generate a robust pipeline of new inbound partners and equip the current community partners with knowledge needed to seamlessly recommend & implement Yotpo products. 
  • Lead and scale a team of Partner Growth Managers who will actively onboard, manage and support thousands of long tail agency partners with the goal of sourcing referrals from this community of partners. 
  • Own and exceed targets for QoQ opportunity creation and MRR from new Yotpo signups from the current community of partners while scaling the program
  • Continuously find ways to automate & accelerate the time to onboard, engage & drive referrals from partners. 
  • Provide growth mapping and goal setting for the Partner Growth Managers by analyzing partners by activity, segments & engagement level to have complete visibility into gaps in the ecosystem you can fill
  • Partner with internal stakeholders (revops, marketing, growth, product CS, etc) to share insights and learnings on all things related to the Growth segment
  • Mentor, develop and empower the team of of Partner Growth Managers to achieve both individual & company objectives

About you:

  • 5+ years of agency sales / affiliate program management with proven experience building & scaling teams of individual contributors. Experience in SaaS / B2B / eCommerce – Big Advantage  
  • Establishing (cultivating and launching) successful self-service partnership or affiliate program models
  • Experience in the creation, optimization, and management of marketing campaign
  • Expertise using data to accurately forecast future revenue, analyze and understand users' behavior across the entire user journey 
  • Basic knowledge of web marketing and analytics tools (Intercom/Drift, Amplitude, Google Analytics, etc.) –
  • Advantage Entrepreneurial spirit and a “do whatever it takes” attitude 
  • Experience leading cross-functional teams and working with multiple partners 
  • Excellent communication, interpersonal & presentation skills

Bonus points for: 

  • Experience in fast growing tech startup / B2B SaaS / e-commerce.

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you

About Yotpo US:

  • 100% coverage of employee medical premiums; 90% coverage of dependent/family premiums.
  • Comprehensive dental, life, disability and vision coverage.
  • Generous PTO, holidays and flex days.
  • Company sponsored 401K matching.
  • Pre-tax Commuter and Healthcare benefits.
  • Paid leave for new parents and Dependent Care FSA.
  • Individualized career development, rewards and recognition.
  • Wellness and philanthropic programming and events.
  • In light of the global pandemic, many Yotpo teams are working in a remote capacity. When we return to the office, we expect we’ll be working in a hybrid model.

Yotpo’s employee-centric culture has consistently earned us coveted spots on Crain’s and BuiltInNYC’s Best Places to Work lists. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes quarterly events, educational fireside chats, summer outings, end of year celebrations, and affinity groups like Yotpo Cares and DEI-PO

You’ll be working alongside awesome people where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Yotpo is also committed to diversity, equity, and inclusion, and we want teammates who are similarly passionate about pushing for change in our industry.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color,  gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.

 

 

Interested in Yotpo?
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