---
Title: "What Makes Consumers Loyal to a Brand?"
Date: "2018-09-25T05:55:31+00:00"
---

According to data from a Yotpo survey, product is the number one reason customers stay loyal to brands. While service and price are both important, neither can make up for a sub-par product.

Brands that invest in “hero” products, like [UNTUCKit](/blog/product-first-brand-untuckit/) or Away, build loyal followings that know they can’t get the same shirt or suitcase from any other brand.