---
Title: "What Are Star Ratings?"
Date: "2016-01-26T10:11:34+00:00"
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Recommended Reading: - [How Star Ratings Influence Consumer Behavior](/blog/star-ratings-influence-customers/)
- [It’s Not Just About Stars: How Timing Impacts Sales from Product Reviews](https://www.yotpo.com/blog/get-sales-product-reviews-data/)



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Video Transcript:
People can rate a product, service or a site from one to five stars. Star ratings have an enormous impact on [customer behavior](/resources/consumer-decision-making-process-ugc/) and purchase decisions, and leveraged smartly, they can be used to increase social proof, boost [word-of-mouth marketing](/resources/word-of-mouth-marketing/), and even get better results from paid ads.
From the data we see at Yotpo, 94% of all purchases are made for products with an average rating of 4 stars and above. And, higher rated products get more reviews. Which lead to more traffic, and more sales, and more five star ratings because when a few people say something is good, everyone wants in on the party.