---
Title: "UK Social Commerce Data"
Date: "2017-03-14T09:13:45+00:00"
---

A survey conducted by Yotpo of 2,000 consumers in the UK reveals that most (65%) now use social media to research products before buying online. Not only that, but one in 10 people won’t shop without consulting social media.

The data shows that 12% of people consult social media sites every time they want to make a purchase, meaning how retailers and brands appear on these sites is vital to their bottom line.

**Other interesting findings:**

- What social channels are they using? Almost four in five people research [products on Facebook](https://www.yotpo.com/blog/visual-commerce-the-power-of-pictures-in-reviews/) before buying them, with half using YouTube and a quarter using Twitter in the same way.
- Both men and women conduct most of their research on Facebook, but males prefer YouTube as a shopping tool, while females are twice as likely to rely on Pinterest with 24% of them relying on pins.
- 25% of young adults between the ages of 18 and 24 consult social media for research every time they shop, while just 3% of pensioners do the same.