Shopify apps, also known as Shopify plugins, extend Shopify’s already robust built-in capabilities, connecting other systems to your Shopify installation or providing specialized services that you wouldn’t otherwise be able to use inside the Shopify ecosystem.
We’ve curated the best of the best Shopify apps, based on their ease of use, functionality, and user ratings. Beyond that criteria, each app we’ve chosen for our list must demonstrably contribute to your eCommerce brand’s revenue.
As a bonus, all of the apps we’ve included in this roundup are Certified Shopify Plus Partners, which means they’ve been vetted by Shopify as exemplars of customer service and technological expertise. Read on to learn how to take your Shopify store to the next level.
1. For Savvy Searching: Searchspring
This plugin is like steroids for your site’s search bar. Searchspring’s core algorithm behaves like a well-trained “salesperson,” to use their metaphor, deciphering typos, understanding symbols, and parsing tons of specific details like color, product style, and product type to deliver the perfect product to your customers. On the backend, Searchspring serves up actionable data on how you can make your product titles and descriptions more relevant to your customers’ actual searches. It’s great for large sites with a huge catalog and lots of small variations between products.
Free option: No
Shopify Plus Partner Status: Certified Partner
Why You Need It:
- Searchspring remembers what your customers have previously searched for, thus eliminating friction and speeding up the sales process.
- The IntelliSuggest feature creates smart upsell opportunities, which highlights Also Viewed and Also Bought recommendations based on your site’s data.
2. For Drag-and-Drop Design: Shogun
Want to customize your site, but don’t want to deal with custom code? That’s no problem with Shogun, which brings drag-and-drop design to your Shopify store. By enabling your eCommerce team to build and test their own landing and product pages, Shogun minimizes the need for development resources. This app is great for hands-on teams that invest in experimentation.
Free option: No
Shopify Plus Partner Status: Certified Partner
Why You Need It:
- Shogun’s simple design interface allows for on-the-fly adjustments that boost sales. No more waiting on developers to implement changes!
- Built-in A/B testing provides insights into winning variants, revealing opportunities to increase conversion rates and average order values.
3. For Social Proof: Yotpo Reviews
Yotpo is a magnet for collecting product reviews, photo reviews, and site reviews and ratings. With over 1,300 five-star reviews in the Shopify App Store and an average rating of 4.7, the Yotpo Reviews Shopify plugin is backed by extraordinary customer service and easily customizable design. Great for brands that struggle to get reviews, as well as those that have reviews but don’t know how to make the most of them.
Free option: Yes
Shopify Plus Partner Status: Certified Partner
Why You Need It:
- Reviews, photos, videos, and ratings collected with Yotpo can be leveraged across Google and your social media channels to display influential social proof that helps drive purchases.
- Yotpo’s automated review requests ask for the exact feedback —comfort, size, etc — that your users are requesting and that will make your products sell.
4. For Mobile Apps: Tapcart
Think eCommerce mobile apps are just for enterprise businesses with huge development budgets? Think again. Tapcart builds a mobile app for you, allowing you to create an instantly-accessible mobile experience with drag-and-drop design, product reviews, and customer accounts. Tapcart is great for brands that see much — if not most — of their traffic from mobile devices.
Free option: No
Shopify Plus Partner Status: Certified Partner
Why You Need It:
- Tapcart’s push notifications alert customers to new products, flash sales, and special discounts.
- Easy-to-use Instagram integration so that your shoppable photos also live directly in the app, facilitating a seamless omnichannel experience.
5. For Business Intelligence: Daasity
One of the most challenging issues for eCommerce teams is how to get actionable insights from the mounds of data generated from their Shopify store and other channels. Daasity tackles this by becoming the single source of truth for omnichannel selling, using automated dashboards to visualize where customers come from and how they behave during their shopping journey. It’s great for brands that sell across multiple platforms and need a holistic view of their performance.
Free option: No
Shopify Plus Partner Status: Certified Partner
Why You Need It:
- Daasity’s pre-built dashboards make you data-rich without the need for a data scientist.
- By illuminating key metrics like LTV, gross margin, conversion rates, daily performance, and RFM, Daasity helps teams make quick business decisions on the products and promotions that matter most.
6. For Loyalty: Yotpo Loyalty & Referrals
If your eCommerce brand has no loyalty program or a low-quality one, you’re missing an opportunity to grow stronger, longer-lasting relationships with your customer base. Yotpo Loyalty & Referrals enables you to build customized, on-brand programs to incentivize repeat purchases, referrals, social engagement, and content creation. Great for brands looking to turn one-time shoppers into repeat customers.
Free option: Yes
Shopify Plus Partner Status: Certified Partner
Why You Need It:
- Yotpo Loyalty & Referrals’ tier-based programs encourage regular purchasing habits to achieve the next level of rewards.
- A referral program brings new customers to your brand while incentivizing current customers to become brand evangelists.
7. For Product Recommendations: LimeSpot
This AI-powered personalization platform allows you to deliver personalized shopping experiences to your customers across web, mobile, email, and more. With LimeSpot, you’ll have full control over customizing the layout, design, content, and placement of each product recommendation, all with no manual curation required. Great for brands looking to reduce time to market, with instant product recommendations from day one.
Free option: No
Shopify Plus Partner Status: Certified Partner
Why You Need It:
- LimeSpot integrates with all major ESPs to allow you to easily deliver product recommendations via email campaigns and newsletters.
- With A/B/n testing in real time, you can continuously optimize your merchandising to build a better, more unique customer journey.
8. For Onsite Engagement: Justuno
Justuno is an AI-powered visitor conversion platform trusted by Shopify retailers of all sizes. Using billions of data-points, it provides intelligent lead capture, personalized website messaging, and actionable insights that turn clicks into conversions. Take advantage of the plugin’s “Commerce AI,” to generate targeted email pop-ups, exit offers, countdown timers, spin-to-wins, AI-powered promos, and more.
Free option: Yes
Shopify Plus Partner Status: Certified Partner
Why You Need It:
- With advanced pop-ups & on-site messaging, you can easily share important information with your visitors, and display unique offers when they reach a certain cart or behavior threshold.
- Justuno’s proprietary visitor intelligence technology creates profiles that identify, track, and analyze every website visitor, allowing you to target these audiences with specialized promotions that capture and convert leads faster.
9. For Customer Service: Gorgias
Strong brands understand that one of the best levers for generating new sales is keeping current customers happy. Gorgias, which touts itself as the “first and only” customer service app to be recognized by the Shopify Plus team, encourages that customer happiness by making support experiences simple and satisfying. Great for brands with a small but mighty customer service team.
Free option: No
Shopify Plus Partner Status: Certified Partner
Why You Need It:
- Gorgias’s integrated live chat, ticketing system, and automatic order updates help you serve your customers wherever they are.
- Intelligent task automation and sentiment prediction enable you to respond quickly and accurately to your customers’ more common requests, thus freeing up valuable customer service time to provide personalized responses to more complex inquiries.
10. For Email: Klaviyo
With the Klaviyo plugin for Shopify, your brand can deliver amazing customers experiences across owned marketing channels— like email—by listening for and understanding cues from visitors, subscribers, and customers, and turning that information into valuable, relevant messages. In fact, eCommerce stores who switch to Klaviyo see an average 67x increase in ROI. Great for brands looking to boost revenue by stepping up their email marketing game.
Free option: No
Shopify Plus Partner: Certified Partner
Why You Need It:
- With Klaviyo’s free Form Builder, you can collect more information about your customers and grow your email list without any coding.
- Take advantage of Klaviyo’s superior segmentation to target customers based on any event, profile, metric, and even location or date.
11. For Texting: Yotpo SMS & Email
Smart eCommerce marketers know that the ROI of text messaging is sky high, with open rates of up to 98%, according to Yotpo SMS & Email. The app capitalizes on this channel by integrating it into your Shopify store, automating essential communications like abandoned cart messages and order notifications right to your customers’ highest value channel. Great for brands that know they should be texting their customers, but aren’t sure where to start.
Free option: Yes
Shopify Plus Partner Status: Certified Partner
Why You Need It:
- There’s a large variety of automated message options, from transactional messages to more targeted customer reactivation messages, giving you powerful tools to boost conversion.
- Campaign scheduling and custom flows take much of the work out of repetitive messaging.
- A/B testing and segmentation allow you to refine your messaging based on audience and behavior, so that you can deliver the right promotion at the perfect moment.
12. For Help Desk and Chat: Re:amaze
When it comes to building brand loyalty, good customer service is key. Even more important is delivering those experiences on the channel your customer prefers. Re:amaze offers multi-channel support on a platform natively integrated with Shopify for easy, real-time access to customer data. It also integrates with Yotpo SMS & Email for customer communication via text.
Free option: No
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- With Re:amaze, you can meet customers where they are, whether it’s live chat, chatbots, email, social, SMS, voice, or Whatsapp.
- Re:amaze’s ticketing system allows you to create workflows to route, reply, assign, and tag tickets in your helpdesk for better customer management.
13. For Split Payments: Klarna
When it comes to making payments online, customers want options beyond just credit card, debit card, and PayPal. Klarna allows customers to buy now and pay in interest-free installments later as an easy, flexible alternative to credit. Klarna pays you upfront, so you don’t need to worry about having to collect payments from consumers on an ongoing basis.
Free option: Yes
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- Shoppers who are given installment options spend more. In fact, customers who use Klarna purchase 45% more per transaction.
- Klarna offers better seller protection by assuming credit and fraud risk for partners.
14. For Building Mobile Apps: Vajro
Building an app for your brand can be an expensive, lengthy process. With Vajro, you can build completely customizable, native iOS and Android apps for your Shopify store to increase sales and drive engagement. With no coding required, more than 20 themes to choose from, and automatic product syncing with your Shopify store, Vajro offers brands an easy, scalable solution for app building.
Free option: No
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- Some unique functionality Vajro offers is live video sales, an AI personal shopper, and enhanced image search, where customers can snap a photo of a product they like and the app will find a similar product. These features increase engagement, which translates to more sales.
- The drag-and-drop theme builder is highly customizable, allowing you to create an app that matches the look and feel of your brand.
15. For Building Store Pages: PageFly
When it comes to building a Shopify store, you need pages that load fast, match your brand’s look and feel, and most importantly, they need to work. That often means time and costly resources. With PageFly’s easy drag-and-drop, no-code design interface, fully responsive and lightweight pages, and highly customizable pages and elements, you can have your Shopify store up and running in no time, without investing in custom web development.
Free option: Yes
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- PageFly is the #1 free page builder app for Shopify, and reviewers point to its ease of use, integrations with popular third-party apps, and stellar customer service.
- With PageFly, you can build out your entire store, including your homepage, landing pages, collection pages, and even blog posts. This means easy store management from one place.
16. For Subscriptions Payments: ReCharge
Brands that offer subscription options on their goods and services know that it requires an additional layer of customer management to ensure you’re reducing churn and friction. ReCharge makes that process seamless, offering businesses a comprehensive solution to customize, analyze, and manage repeat orders.
Free option: No
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- ReCharge’s single-checkout platform means one-time, recurring, and mixed orders are processed in the same place for a streamlined and automated experience.
- The ReCharge Customer Portal gives customers an easy way to manage their subscriptions, plus delivery options to help reduce cancellations.
17. For Analytics: Glew
Multichannel merchants know that it can be a challenge trying to wrangle data from several different places and turn it into actionable insights. With Glew, all of your metrics live in one place. In addition to Shopify, Glew’s 40+ integrations include Facebook, Google Analytics, Google Ads, Klaviyo, Mailchimp, ReCharge, and more, so you can connect the apps and tools you use for smarter, streamlined reporting.
Free option: No
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- Cross-channel analytics give you the big picture when it comes to data, so you won’t miss out on opportunities to grow your business.
- Glew’s powerful customer analytics help you to easily determine the lifetime value of each customer, allowing you to identify your most loyal and valuable customers and create targeted marketing strategies to deepen your relationships with them.
18. For Collecting Donations: Change Commerce by ShoppingGives
Customers increasingly want to support brands that share their values. With Change Commerce, your brand can support the same causes your customers do, by allowing customers to choose which organizations receive your donations. And through the company’s partnership with PayPal Giving Fund, you can ensure that 100% of those donations reach the nonprofits your customers want your brand to donate to.
Free option: Yes
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- Take advantage of seasonal events like Giving Tuesday and Breast Cancer Awareness Month to show customers you stand for something.
- Demonstrating a commitment to social change helps build brand trust and customer loyalty.
19. For Brand Awareness and Advertising: AdRoll
Building a beautiful, engaging Shopify store is easy with the right apps and tools — getting people there is the hard part. AdRoll makes that process easier, with AI-powered dynamic ads and retargeting designed to build brand awareness, increase conversions, and grow customer loyalty.
Free option: Yes
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- AdRoll integrates with Facebook Custom Audiences, Google Ads, and Instagram, allowing you to easily manage your campaign and get a cross-channel view of performance.
- With more than one billion shopper profiles with trillions of data points, AdRoll can help you hone in on the messages and products that will best resonate with the customers you want to reach.
20. For Easy Searching: Searchanise
Imagine having a personal shopping assistant that knows you and what you’re looking for, every time you log into your favorite store. Well, Searchanise is turning imagination into reality. With Searchanise shoppers have your entire product catalog at their fingertips. Smart solutions for navigation bars, autocomplete search options, promoted products in search results, and so much more, make Searchanise the perfect search tool for both merchants and customers.
Free option: Yes
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- Online shopping can be overwhelming at times, and more often than not, shoppers will leave a store without completing a purchase. Searchanise helps customers filter the noise, so they can find what they’re looking for fast, increasing the chance they’ll complete the purchase.
- Searchanise integrates seamlessly with all of Shopify’s top apps like Yotpo, Weglot, and many more, making it easy for you to manage your catalog and data.
21.For That Personal Touch: Nosto
Customers like feeling special. Like their favorite brands know them and what they love. In comes Nosto. By leveraging advanced data analytics, Nosto is able to help you create a unique and personalized shopping experience for every customer. With both product and customer data adapted and updated in real-time, customers are always exposed to the most relevant copy, images, and products, minimizing the bounce rates and maximizing conversion rates.
Free option: Yes
Shopify Plus Partner Status: Certified Partner
Why You Need It:
- By providing customers with a personalized shopping experience you are letting your customers feel seen and maximizing both the chance they’ll complete a purchase and come back time and time again.
- Offering customers products they like based on data analysis opens up an avenue for upsells and can also reduce buyer’s regret and returns.
22. For Smart Subscriptions: Bold Subscription
Like LEGOs for your subscription list, Bold Subscription lets you create a subscription program as easy or as complex as you’d like it to be. Powerful APIs allow you to design any version of subscription offer you can think of, complete with custom onboarding sequences and flows. With this powerful tool, customers can have complete control over their subscriptions, deliveries, payment, and cancellation options.
Free option: No
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- Giving customers all the control to edit, skip, pause and overall manage their subscriptions can reduce churn while increasing engagement rates.
- Bold Subscriptions’ automated features and flows remind subscribers about their payment status, saving you valuable time and effort.
23. For The Perfect Ads: Adyogi
Confused about Google Ads? Not sure which copy works best? Adyogi has got you covered. Adyogi is a Marketing Automation Software designed to optimize your Google ads. As a Premier Google Partner, Adyogi’s analytics and optimization tool allows you to create engaging ads that direct purchase-oriented traffic to your store.
Free option: No
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- With actionable insights directly from Google, you can be sure that your ads are constantly being optimized to target the right customers.
- Adyogi’s system keeps an eye on your campaigns and spendings. It can optimize budgets and Return on Ad Spend (ROAS) based on your ROAS targets and spends.
24. For Smart Affiliate Marketing: Refersion
Are you looking for an efficient affiliate marketing program but not sure how or where to start? Refersion has all the answers you need. Refersion is a marketing platform for affiliates and influencers, developed to do all the backend work for you, so you can take care of what really matters — your partnerships. With Refersion you can easily track and manage all your affiliates and even set up an automated commission system to save time.
Free option: No
Shopify Plus Partner Status: Certified Partner
Why You Need It:
- Influencer marketing is on the rise, but finding good ambassadors can be hard. Refersion helps you find the right ambassadors for your brand and maintain a strong and profitable relationship with them.
- Nowadays, it takes more than a good ad or smart copy to get people to trust your brand. Having a strong affiliate program and influencers gives your customers the boost of trust they need to shop your products.
25. For Omnichannel Marketing: dotdigital
Why limit your marketing strategy to email only when dotdigital is giving you a smart and simple way to expand your reach across SMS, push notifications, social ads, and more? With dotdigital’s robust analytics tools, you can easily create dedicated segments, triggers, and campaigns that target the right customer with the right message, optimized to get them to convert.
Free option: No
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- Email marketing isn’t enough anymore. Customers get bombarded with emails on an hourly basis and with an opening rate of just 39%, your email can get lost in the noise. With dotdigital you can expand your marketing strategy to target different customers at different stages of their buyer journey.
- All marketing campaigns were not created equal, and one marketing strategy is not a fit for all shoppers. With dotdigital’s insights, you can create different segments that will target different shoppers with the optimized message for them, maximizing the chance they’ll convert and complete a purchase.
26. For Brand Ambassadors: Gatsby
A picture is worth a thousand words, right? So how about a thousand pictures? Or a video? Gatsby helps brands tap into the real power of marketing strategies – real, satisfied customers. With smart and simple solutions like Instagram handles opt-ins, Gatsby helps you reach out to your best marketeers — your customers. After getting in touch with the right customers, who are already loving your brand, you can track their engagement metrics in real-time and get actionable insights from Instagram to optimize your marketing efforts.
Free option: No
Shopify Plus Partner Status: Not a Certified Partner
Why You Need It:
- Brand trust isn’t an easy feat today, but it’s critical. The best way to get shoppers to trust your brand is to show them other people using and loving your products in real life.
- With Gatsby you can not only monitor engagement in real-time, but you can also see how posts are performing and get real, actionable insights that can help you optimize your entire marketing strategy.
Looking to drive your business forward with smart solutions for reviews, SMS, loyalty, and referrals? Get started with Yotpo today.
