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Anna Powers Tracy
July 20th, 2020

The 11 Best Shopify Apps to Supercharge Sales in 2020

If your eCommerce brand uses Shopify as your storefront, it might be time to think about how you can amplify its revenue-generating power.

Table Of Contents

Shopify apps, also known as Shopify plugins, extend Shopify’s already robust built-in capabilities, connecting other systems to your Shopify installation or providing specialized services that you wouldn’t otherwise be able to use inside the Shopify ecosystem.

We’ve curated the best of the best Shopify apps, based on their ease of use, functionality, and user ratings. Beyond that criteria, each app we’ve chosen for our list must demonstrably contribute to your eCommerce brand’s revenue.

As a bonus, all of the apps we’ve included in this roundup are Certified Shopify Plus Partners, which means they’ve been vetted by Shopify as exemplars of customer service and technological expertise. Read on to learn how to take your Shopify store to the next level.

1. For Savvy Searching: Searchspring

This plugin is like steroids for your site’s search bar. Searchspring’s core algorithm behaves like a well-trained “salesperson,” to use their metaphor, deciphering typos, understanding symbols, and parsing tons of specific details like color, product style, and product type to deliver the perfect product to your customers. On the backend, Searchspring serves up actionable data on how you can make your product titles and descriptions more relevant to your customers’ actual searches. It’s great for large sites with a huge catalog and lots of small variations between products.

Free option: No

Shopify Plus Partner Status: Certified Partner

Why You Need It:

  • Searchspring remembers what your customers have previously searched for, thus eliminating friction and speeding up the sales process.
  • The IntelliSuggest feature creates smart upsell opportunities, which highlights Also Viewed and Also Bought recommendations based on your site’s data.

2. For Drag-and-Drop Design: Shogun

Want to customize your site, but don’t want to deal with custom code? That’s no problem with Shogun, which brings drag-and-drop design to your Shopify store. By enabling your eCommerce team to build and test their own landing and product pages, Shogun minimizes the need for development resources. This app is great for hands-on teams that invest in experimentation.

Free option: No

Shopify Plus Partner Status: Certified Partner

Why You Need It:

  • Shogun’s simple design interface allows for on-the-fly adjustments that boost sales. No more waiting on developers to implement changes!
  • Built-in A/B testing provides insights into winning variants, revealing opportunities to increase conversion rates and average order values.

3. For Social Proof: Yotpo Reviews

Yotpo is a magnet for collecting product reviews, photo reviews, and site reviews and ratings. With over 1,300 five-star reviews in the Shopify App Store and an average rating of 4.7, the Yotpo Reviews Shopify plugin is backed by extraordinary customer service and easily customizable design. Great for brands that struggle to get reviews, as well as those that have reviews but don’t know how to make the most of them.

Free option: Yes

Shopify Plus Partner Status: Certified Partner

Why You Need It:

  • Reviews, photos, videos, and ratings collected with Yotpo can be leveraged across Google and your social media channels to display influential social proof that helps drive purchases.
  • Yotpo’s automated review requests ask for the exact feedback —comfort, size, etc — that your users are requesting and that will make your products sell.

4. For Mobile Apps: Tapcart

Think eCommerce mobile apps are just for enterprise businesses with huge development budgets? Think again. Tapcart builds a mobile app for you, allowing you to create an instantly-accessible mobile experience with drag-and-drop design, product reviews, and customer accounts. Tapcart is great for brands that see much — if not most — of their traffic from mobile devices.

Free option: No

Shopify Plus Partner Status: Certified Partner

Why You Need It:

  • Tapcart’s push notifications alert customers to new products, flash sales, and special discounts.
  • Easy-to-use Instagram integration so that your shoppable photos also live directly in the app, facilitating a seamless omnichannel experience.

5. For Business Intelligence: Daasity

One of the most challenging issues for eCommerce teams is how to get actionable insights from the mounds of data generated from their Shopify store and other channels. Daasity tackles this by becoming the single source of truth for omnichannel selling, using automated dashboards to visualize where customers come from and how they behave during their shopping journey. It’s great for brands that sell across multiple platforms and need a holistic view of their performance.

Free option: No

Shopify Plus Partner Status: Certified Partner

Why You Need It:

  • Daasity’s pre-built dashboards make you data-rich without the need for a data scientist.
  • By illuminating key metrics like LTV, gross margin, conversion rates, daily performance, and RFM, Daasity helps teams make quick business decisions on the products and promotions that matter most.

6. For Loyalty: Yotpo Loyalty

If your eCommerce brand has no loyalty program or a low-quality one, you’re missing an opportunity to grow stronger, longer-lasting relationships with your customer base. Yotpo Loyalty enables you to build customized, on-brand programs to incentivize repeat purchases, referrals, social engagement, and content creation. Great for brands looking to turn one-time shoppers into repeat customers.

Free option: Yes

Shopify Plus Partner Status: Certified Partner

Why You Need It:

  • Yotpo Loyalty’s tier-based programs encourage regular purchasing habits to achieve the next level of rewards.
  • A referral program brings new customers to your brand while incentivizing current customers to become brand evangelists.

7. For Product Recommendations: LimeSpot

This AI-powered personalization platform allows you to deliver personalized shopping experiences to your customers across web, mobile, email, and more. With LimeSpot, you’ll have full control over customizing the layout, design, content, and placement of each product recommendation, all with no manual curation required. Great for brands looking to reduce time to market, with instant product recommendations from day one.

Free option: No

Shopify Plus Partner Status: Certified Partner

Why You Need It:

  • LimeSpot integrates with all major ESPs to allow you to easily deliver product recommendations via email campaigns and newsletters.
  • With A/B/n testing in real time, you can continuously optimize your merchandising to build a better, more unique customer journey.

8. For Onsite Engagement: Justuno

Justuno is an AI-powered visitor conversion platform trusted by Shopify retailers of all sizes. Using billions of data-points, it provides intelligent lead capture, personalized website messaging, and actionable insights that turn clicks into conversions. Take advantage of the plugin’s “Commerce AI,” to generate targeted email pop-ups, exit offers, countdown timers, spin-to-wins, AI-powered promos, and more.

Free option: Yes

Shopify Plus Partner Status: Certified Partner

Why You Need It:

  • With advanced pop-ups & on-site messaging, you can easily share important information with your visitors, and display unique offers when they reach a certain cart or behavior threshold.
  • Justuno’s proprietary visitor intelligence technology creates profiles that identify, track, and analyze every website visitor, allowing you to target these audiences with specialized promotions that capture and convert leads faster.

9. For Customer Service: Gorgias

Strong brands understand that one of the best levers for generating new sales is keeping current customers happy. Gorgias, which touts itself as the “first and only” customer service app to be recognized by the Shopify Plus team, encourages that customer happiness by making support experiences simple and satisfying. Great for brands with a small but mighty customer service team.

Free option: No

Shopify Plus Partner Status: Certified Partner

Why You Need It:

  • Gorgias’s integrated live chat, ticketing system, and automatic order updates help you serve your customers wherever they are.
  • Intelligent task automation and sentiment prediction enable you to respond quickly and accurately to your customers’ more common requests, thus freeing up valuable customer service time to provide personalized responses to more complex inquiries.

10. For Email: Klaviyo

With the Klaviyo plugin for Shopify, your brand can deliver amazing customers experiences across owned marketing channels— like email—by listening for and understanding cues from visitors, subscribers, and customers, and turning that information into valuable, relevant messages. In fact, eCommerce stores who switch to Klaviyo see an average 67x increase in ROI. Great for brands looking to boost revenue by stepping up their email marketing game.

Free option: No

Shopify Plus Partner: Certified Partner

Why You Need It:

  • With Klaviyo’s free Form Builder, you can collect more information about your customers and grow your email list without any coding.
  • Take advantage of Klaviyo’s superior segmentation to target customers based on any event, profile, metric, and even location or date.

11. For Texting: SMSBump, a Yotpo Company

Smart eCommerce marketers know that the ROI of text messaging is sky high, with open rates of up to 98%, according to SMSBump, a Yotpo Company. The app capitalizes on this channel by integrating it into your Shopify store, automating essential communications like abandoned cart messages and order notifications right to your customers’ highest value channel. Great for brands that know they should be texting their customers, but aren’t sure where to start.

Free option: Yes

Shopify Plus Partner Status: Certified Partner

Why You Need It:

  • There’s a large variety of automated message options, from transactional messages to more targeted customer reactivation messages, giving you powerful tools to boost conversion.
  • Campaign scheduling and custom flows take much of the work out of repetitive messaging.
  • A/B testing and segmentation allow you to refine your messaging based on audience and behavior, so that you can deliver the right promotion at the perfect moment.

Looking to drive your business forward with smart solutions for reviews, SMS, loyalty, and referrals? Get started with Yotpo today.

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