---
Title: "Support a cause with your customers"
Date: "2017-03-19T09:28:50+00:00"
---

90% of U.S. shoppers prefer brands that support a cause

Supporting a cause that is close to your customers’ hearts will not only build loyalty to your brand, it will also help you [attract new customers.](https://www.causegood.com/blog/cause-branding/) And giving shoppers the opportunity to change the world through their purchase decisions will bring them back to your brand time and time again.

Make sure to get your customers and brand fans involved in supporting, engaging with, and sharing [your cause on social](https://www.adweek.com/digital/darsana-vijay-unmetric-guest-post-cause-related-social-marketing-cpg-brands/) to attract new like-minded audiences to your brand and your values.

![north face desktop updated 2 Support a cause with your customers 1](https://www.yotpo.com/wp-content/uploads/2017/10/north-face-desktop-updated-2.jpg "north face desktop updated 2 Support a cause with your customers 2")

- [69% of millennials worldwide](https://causegood.com/blog/cause-marketing-statistics/) want their purchases to advance social change
- [90% of U.S. shoppers](https://causegood.com/blog/cause-marketing-statistics/) would switch to a brand associated with a good cause if quality and price are equal
- 42% of North American shoppers spend more on purchases from companies committed to social or environmental change

Your customers already want to make a difference — use social campaigns to help them help you reach that goal while building a stronger customer community.

Array ( ) 

 Real Example

 

 [The North Face](https://www.thenorthface.com/) is synonymous with the outdoors. They took to Instagram to campaign for the protection of U.S. national monuments like The Grand Canyon and Muir Woods. A [single post](https://www.instagram.com/p/BUxrAEElsI7/?taken-by=thenorthface) brought in tons of comments and more than 13,000 likes, fostering loyalty to the cause — and to the brand.