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Reviews: The Best Social Marketing Tool
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Reviews: The Best Social Marketing Tool
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Video Transcript:
Yotpo’s unique review request email, the Mail After Purchase, has a form built into it that allows customers to write a review inside the email, and it literally takes ten seconds to complete. Instead of sending them a link to a page to a form, they get an email and are able to write a review on any device. We see an average open rate of these emails of 38% and a conversion rate, or the percentage of people that actually write a review, of 6 to 12% and this is huge. The mail after purchase is completely customizable to match your brand and you can also add upsells to increase the lifetime value of the customer.