---
Title: "What Is So Special About The In-Mail Review Form?"
Date: "2016-01-26T09:35:54+00:00"
---

Recommended Reading: - [How to Get More Reviews (Our Expert Secrets)](/blog/resources/how-to-get-more-reviews/)
- [5 Ways to Get More Customer Reviews](/blog/5-ways-to-get-more-customer-reviews/)
- [How to Get Reviews for Difficult Products \[Slideshare\]](/blog/how-to-get-reviews-for-difficult-products-slideshare/)



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Reviews: The Best Social Marketing Tool

 

![Reviews: The Best Social Marketing Tool](/wp-content/uploads/2016/04/Reviews-Social.png "Reviews: The Best Social Marketing Tool")

 

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Video Transcript:
Yotpo’s unique review request email, the Mail After Purchase, has a form built into it that allows customers to write a review inside the email, and it literally takes ten seconds to complete. Instead of sending them a link to a page to a form, they get an email and are able to write a review on any device. We see an average open rate of these emails of 38% and a [conversion rate](/blog/increase-ecommerce-conversion-rate/), or the percentage of people that actually write a review, of 6 to 12% and this is huge. The mail after purchase is completely customizable to match your brand and you can also add upsells to increase the lifetime value of the customer.