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Title: "Show UGC instead of product info on your homepage"
Date: "2017-08-01T09:28:45+00:00"
---

**Displaying testimonials increases sales 34%**

Today, content from past shoppers is becoming more influential on purchase decisions than product info.

On average, [32% of visitors to eCommerce sites](/data/benchmark/) read customer reviews or look at customer photos before making a purchase.

And [an A/B test by Unbounce](https://unbounce.com/a-b-testing/shocking-results/) shows just adding reviews to the homepage increased overall sales by 34%.

![Screen Shot 2017 06 27 at 10.30.49 e1498563319193 Show UGC instead of product info on your homepage 1](https://www.yotpo.com/wp-content/uploads/2017/06/Screen-Shot-2017-06-27-at-10.30.49-e1498563319193.png "Screen Shot 2017 06 27 at 10.30.49 e1498563319193 Show UGC instead of product info on your homepage 2")

Give shoppers the info they’re looking for. When visitors are on your homepage and hover over an item, show a preview of customer reviews or star ratings instead of product info like price, description, etc.

This content provides valuable social proof and turns more browsers into buyers.

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 Real Example

 

 [GAP](https://www.gap.com/) ran a homepage design that showed shoppers customer reviews when they hovered over product images. By giving them a peek at happy customers’ opinions, they encourage higher click-through rates and more relevant traffic reaching their product pages.