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Title: "Promise to publish all of your customer reviews"
Date: "2017-03-19T09:49:35+00:00"
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**72% of customers say they trust sites with negative reviews more**

Shoppers are aware that brands with only perfect reviews look inauthentic. In fact,[ ](https://www.yotpo.com/blog/how-to-harness-the-positive-power-of-negative-reviews/#negativetopositive)[72% of customers trust sites with negative reviews more](/resources/how-to-harness-the-positive-power-of-negative-reviews/). So guarantee the publication of all reviews to retain customers and increase conversions.
![Screen Shot 2017 06 27 at 10.44.33 Promise to publish all of your customer reviews 1](https://www.yotpo.com/wp-content/uploads/2017/06/Screen-Shot-2017-06-27-at-10.44.33.png "Screen Shot 2017 06 27 at 10.44.33 Promise to publish all of your customer reviews 2")

Show off your transparent policy by clearly displaying it front and center on your site because:

- You’ll create a heightened level of trust around your products & brand
- It will help turn unsure visitors into confident buyers
- If reviews are entirely positive, 95% of shoppers won’t trust them

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 Real Example

 

 Yotpo user [Lull](https://lull.com/reviews) earns the trust of their customers by proudly guaranteeing that all reviews will be published.