Now you can use customer photos to create high-converting pins that drive Pinterest traffic directly to your product pages.
Pinterest is where shoppers go when they want to buy something, but they’re not exactly sure what they want.
According to Pinterest, there are 150 million active users, and 93 percent of them say they use it to buy new things.
In an effort to engage and convert this high-intent group, brands frequently Pin product pictures with the goal of having their products show up at the top of search results.
With so many companies pinning staged product pictures, brands need a way to stand out from the crowd.
If only there were a compelling image in the search results to capture shoppers’ attention and increase traffic and sales.
Yotpo’s Visual Marketing Suite now includes Push to Pinterest, the option to easily Pin authentic customer photos to any of your Boards.
With Push to Pinterest, you can first curate and gain the rights to your customers’ Instagram photos and you can also encourage them to upload photos along with their reviews. Then, you can Pin the best photos to any and all of your business’ Pinterest boards in just two clicks.
Your brand will stand out in Pinterest and you’ll drive even more traffic back to your site. Photos taken by your customers are more relatable than professional ones, and have a clear impact on engagement, traffic and conversions.
Lastly, your omni-channel strategy for social marketing will be more comprehensive. You can post your best customer content to Facebook, Twitter, Pinterest and more to engage your digitally native customers.
Push to Pinterest is available on select packages as outlined on our pricing page. If you’re interested in hearing more about our packages, please fill out the form below.
Schedule a demo with one of our marketing consultants to learn how Yotpo generates reviews and turns them into sales.
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