avatar
Cristina Dinozo
Senior Director of Marketing Communication @ Yotpo
April 7th, 2020

Press Release: As Amazon Delays Increase, D2C Brands See a Silver Lining

D2C brands have a unique opportunity to build community and cultivate lasting relationships.

With Amazon experiencing month-long delays and shortages on the products consumers need most, D2C brands have a unique opportunity to move into that space, building community, and cultivating lasting relationships that will continue to grow, even after the COVID-19 crisis. 

Our recent consumer survey revealed that 65% of shoppers using Amazon said they couldn’t get everything (32.75%) or anything (32.25%) they really needed from the retailer. Moreover, if an item is out of stock, 40.55% of consumers will turn to a less familiar brand to find the product they need. For D2C brands, this is a critical time to focus on customer acquisition and retention.

From displaying reviews that provide purchase confidence in this time of massive uncertainty, to creative rewards programs that spur referrals and bolster community, to making every purchase worthwhile by offering support to a current, relevant charity or cause, it’s now more essential than ever for D2C brands to connect with their customer community to stand out from Amazon as the online retailer struggles to keep up.

Find the full press release here.

Interested in Yotpo?
Schedule a call with one of our eCommerce experts to learn more.
Thank you.
We'll be in touch in no time! In the meantime, take a look at what our customers are saying about Yotpo.
Yotpo customers logosYotpo customers logosYotpo customers logos
Laura Doonin, Commercial Director recommendation on yotpo

“Yotpo is a fundamental part of our recommended tech stack.”

Shopify plus logo Laura Doonin, Commercial Director
Yotpo customers logosYotpo customers logosYotpo customers logos