---
Title: "What Type of Photos Increase Online Sales & Conversion Rate?"
Date: "2016-09-06T08:34:00+00:00"
---

We learned something interesting:

While [customer reviews](/) are still the most effective form of UGC, visual content is coming in at a close second.

We know customers are wary of branded ads and want to base their [purchase decisions](/resources/consumer-decision-making-process-ugc/) on more authentic content.

But we wanted to find out just how important customer photos are for increasing sales.

For stores that want to know how to increase online sales & conversion rate, the results are massive.

Here’s what we learned from surveying 1,000 customers:

![page 1 What Type of Photos Increase Online Sales & Conversion Rate? 1](https://www.yotpo.com/wp-content/uploads/2016/09/page-1.png "page 1 What Type of Photos Increase Online Sales & Conversion Rate? 2")

## How can you use this data?

[User-generated photos](/blog/visual-commerce-the-power-of-pictures-in-reviews/) are valuable for increasing the [eCommerce conversion rate](/resources/ecommerce-conversion-rate/). So you need to start collecting these customer photos and using them in your marketing.

One way to do this is to find images customers are already creating – and what better place to look than Instagram?

As we’ve already learned, [Instagram brings the most engaged traffic](/blog/instagram-engagement-rate/) of all channels.

Also, 30% of Instagram users have bought something they first spotted on Instagram and 72% of customers say seeing Instagram [photos of a product](https://www.yotpo.com/ecommerce-product-page-guide/product-photos/) increases their chances of buying.

The [Instagram data](/blog/instagram-data/) tells us that [Instagram UGC](/blog/top-user-generated-content-campaigns-on-instagram-slideshare/) photos are becoming more and more important for brands – so we listened and released our newest tools, [Social Curation for Instagram](/platform/visual-ugc/) and Shoppable Instagram.