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Title: "Are Online Shoppers Brand Loyal?"
Date: "2018-08-13T06:05:07+00:00"
---

At a time when shoppers have never had more choice, brand loyalty feels like a rare quality in consumers. However, according to a Yotpo survey, 39% of online shoppers are loyal to their favorite brands.

Cultivating loyalty among your [customer community](/blog/customer-community/) is they key to growth as customer acquisition costs continue to rise and customer lifetime value becomes an increasingly important metric to track.