---
Title: "Build a Seamless Omnichannel Loyalty Experience"
Date: "2019-08-29T10:53:46+00:00"
---

We’ve been working closely with Shopify’s retail team to build a native loyalty cart integration that makes running an omnichannel loyalty experience easier and more efficient than ever.

## The importance of omnichannel

Leading digitally native brands have started to make physical brick-and-mortar locations an integral part of their growth strategies. [Combining online and offline points of engagement](https://www.yotpo.com/blog/omnichannel-loyalty-how-to-reward-your-customers-everywhere-they-shop/) can be highly impactful for brands, specifically for creating **long-lasting customer relationships and true customer advocacy**. A study from IDC Retail Insights showed that retailers running omnichannel strategies see a:

- 15-35% increase in average transaction size
- 5-10% increase in loyal customers’ profitability
- 30% higher lifetime value than customers using only one channel

## Yotpo + Shopify POS

With our enhanced [Shopify POS](/blog/shopify-d2c-commerce/) integration, sales associates can redeem loyalty points **without ever having to exit the checkout page**, creating a flawless omnichannel experience for your customers.

When a sales associate goes to check out a customer in-store, the customer’s point balance and available redemption options will appear **directly within the checkout screen** beneath the “Rewards & Referrals by Swell” card.

![2 Mockup v.02@1x Build a Seamless Omnichannel Loyalty Experience 1](https://www.yotpo.com/wp-content/uploads/2019/08/2_Mockup-v.02@1x-631x1024.png "2 Mockup v.02@1x Build a Seamless Omnichannel Loyalty Experience 2")

The integration is fully responsive as well — if store associates remove a redemption, the customer’s point balance will automatically adjust accordingly.

**The overall effect?** A smoother, more pleasant user experience for both sales associate and customer, minimizing the time spent at checkout.