---
Title: "Offer loyalty points in exchange for past buyer content"
Date: "2017-01-01T12:04:20+00:00"
---

**Return shoppers are 9x more likely to convert**

Boost customer retention by rewarding past customers with loyalty points for submitting user-generated content.

![vanity planet desktop 1 sized Offer loyalty points in exchange for past buyer content 1](https://www.yotpo.com/wp-content/uploads/2017/05/vanity-planet-desktop-1__sized.jpg "vanity planet desktop 1 sized Offer loyalty points in exchange for past buyer content 2")

- It costs businesses nearly [7x more](/blog/7-remarkable-examples-to-improve-customer-retention/) to acquire a new customer than to retain an existing one.
- [46%](/blog/7-remarkable-examples-to-improve-customer-retention/) of shoppers who belong to a loyalty program say they are an important part of their purchase decisions.
- A repeat customer is [9x more](/resources/customer-loyalty-ultimate-guide/) likely to convert than a first-time visitor.

Incentivize customers to write reviews for past purchases and recommend your products to friends on social media. Not only will they be more likely to shop at your store again, but they’ll also become more engaged with your brand by contributing content.

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 Real Example

 

 Beauty brand [Vanity Planet](https://www.vanityplanet.com/) has a comprehensive customer loyalty program, which includes rewards for following and sharing on social media, writing reviews, referring friends, and reading the blog. This boosts re-engagement and lets Vanity Planet collect even more user-generated content