---
Title: "What Makes Shoppers More Likely to Purchase?"
Date: "2019-07-21T11:24:42+00:00"
---

A recent Yotpo survey of 2,000 online shoppers found that 93% are more likely to purchase from a brand that offers rewards, discounts or other perks.

Building a customized loyalty program allows brands to offer rewards and discounts to their top customers, keeping them engaged while increasing LTV.