---
Title: "Let a brand fan take over your Instagram for a day"
Date: "2017-08-17T09:28:48+00:00"
---

**Increase social engagement by up to 23% with posts from brand fans**

Ask a brand fan to take over your Instagram feed for the day. You’ll increase brand awareness, generate quality engagement, and expand your social reach to a new community of potential customers.

Usually, this new audience has similar interests to the brand fans’ and trusts their recommendations.

![UGC strat1 1 Let a brand fan take over your Instagram for a day 1](https://www.yotpo.com/wp-content/uploads/2017/08/UGC-strat1-1.jpg "UGC strat1 1 Let a brand fan take over your Instagram for a day 2")

- American Express experimented with handing their Instagram account over to guest photographers, whose posts generated [23% more engagement than other AmEx posts](https://www.adweek.com/digital/how-amex-used-influencers-raise-its-profile-instagram-162086/).
- [83% of shoppers](/blog/turn-instagram-influencers-brand-ambassadors/) check out brands their friends recommend
- [Word-of-mouth](/resources/word-of-mouth-marketing/) directly influences 20-50% of purchase decisions
- [72% of shoppers](/blog/feature-customer-photos-email-marketing/) are influenced by Instagram photos of a product

Array ( ) 

 Real Example

 

 [Kopari Beauty](https://www.koparibeauty.com/) handed over its Instagram account to lifestyle blogger Marianna Hewitt for a day. Her posts were an instant hit, got tons of engagement, and exposed Kobari Beauty’s products to lots of new fans. Marianna’s posts got 38.9% more likes on average than posts from the week before.