---
Title: "How Instagram Impacts Product Discovery"
Date: "2017-12-23T15:38:46+00:00"
---

Social platforms are gradually becoming commerce platforms so there is a big shift from simple content consumption to product discovery.

A Yotpo study of 1,000 shoppers found that Instagram is becoming increasingly important in informing the customer buying journey.

Of the shoppers surveyed, 89% said they have bought something they first discovered on Instagram, and 56% said seeing [Instagram photos of a product](https://www.yotpo.com/blog/visual-commerce-the-power-of-pictures-in-reviews/) increases their chances of buying it.

![page 1 How Instagram Impacts Product Discovery 1](https://www.yotpo.com/wp-content/uploads/2016/11/page-1.png "page 1 How Instagram Impacts Product Discovery 2")