August 14, 2016 | Shares:

Are You an Instagram Marketing Master? Take Our Quiz to Find Out!

Are you a digital marketing expert? VP of marketing? CMO? Then this Instagram quiz is for you!

How did your Instagram knowledge measure up? Let’s dive into the Instagram data behind the answers…

Know Your Instagram Marketing: Stats and Insights

1. Instagram was bought by Facebook on 9 April 2012 for $1 billion

Instagram purchase

2. Instagram has more than 500 million active users:

Instagram active users
Source: Instagram

3. 50% of Instagrammers follow brands, which is a greater percentage than any other social network:

Following brands on social media
Source: GlobalWebIndex

These are the 10 most popular retailers on Instagram by number of followers:

  1. Nike
  2. Adidas Originals
  3. Louis Vuitton
  4. Dolce & Gabbana
  5. Michael Kors
  6. Adidas
  7. Dior
  8. Christian Louboutin
  9. Gucci
  10. Prada

4. Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter:


5. 70% of the most used hashtags are about brands:

Most used hashtags

6. Instagram is predicted to bring in $595 million in mobile ad revenues worldwide this year, and $2.81 billion by 2017:

Instagram Net Mobile Ad Revenues worldwide

7. Across more than 400 campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2.8x higher than Nielsen’s norms for online advertising.

8. Many brands aren’t tapping into the Instagram benefits of customer photos – and they’re missing out on this and many more Instagram marketing tips.

In a 2016 Yotpo survey of 1,000 eCommerce shoppers, 77% said that authentic photos from customers affect their purchase decisions more than professional photos from stores do.

UGC brand photos from clients

9. A shoppable Instagram image is an Instagram photo displayed on your site offering visitors easy access to purchase products shown in the photo. An Instagram online shop is a shoppable version of your Instagram account allowing customers to reach your products directly from Instagram.

Shoppable Instagram

Find out how Yotpo’s visual marketing solution can help you:

●     Collect Instagram photos with your products

●     Display those Instagram photos as a gallery on your site

●     Transform customer photos into highly effective Instagram ads

Learn how to turn Instagram photos into sales Free guide: Improve marketing with customer photosGet my copy!Take your marketing to the next level
Aimee Millwood
Aimee Millwood, Director of Content at Yotpo
Aimee loves hummus and hates misplaced commas.

@aimeemillwood – Follow me

  • Jade Loussedes

    I absolutley agree with #8 – I know this is my determining factor whenever making an online purchase. This is a great article – thank you!

    • Aimee from Yotpo

      Totally – customer photos are a huge deciding factor in many consumers’ purchases today, but brands just aren’t tapping into that. How did you do on the quiz?

      • Jade Loussedes

        Not as great as expected 🙂 but it was a fun quiz. The stats behind the quiz blew me away – this is a must read for any ecommerce business to understand the importance of why they need to be on Instagram.

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