---
Title: "HubSpot + Yotpo: Ultimate Playbook for eCommerce Marketers"
Date: "2016-07-26T09:27:00+00:00"
---

User-generated content raises your inbound commerce game by building relationships through authentic content.

Putting your customers at the center of your marketing strategy builds a [customer community](/blog/customer-community/) around your brand, increases engagement and provides social proof for shoppers.

In this guide we discuss how you can use [user-generated content like customer reviews](https://www.yotpo.com/blog/the-most-frequently-asked-qs-about-user-content-marketing/) and photos to increase customer trust, traffic to your site and conversion rates.

This [Playbook for eCommerce Marketers](https://offers.hubspot.com/guide-user-generated-content-ecommerce?utm_source=hscm-yotpo-ebook-201607) sums up best practices, mistakes to avoid and actionable takeaways for using UGC as a central part of your marketing strategy.

Your customers are one of your greatest marketing assets, and their content is everywhere from social media to reviews.

In [our latest free guide](https://offers.hubspot.com/guide-user-generated-content-ecommerce?utm_source=hscm-yotpo-ebook-201607), HubSpot and Yotpo experts team up to give you insider info on elevating your [inbound marketing](https://www.yotpo.com/inbound-marketing-2/) strategy with consumer generated media.

[**Download the free report now!**](/ebook-ugc-playbook/?came_from=promo_blog/)