---
Title: "HubSpot + Yotpo’s Latest Guide to Customer Retention"
Date: "2016-05-03T05:00:00+00:00"
---

It may seem like a far-off idea, but many brands are already leveraging user-generated content to grow sales, improve [customer retention strategies](/resources/10-ways-to-improve-customer-retention/) and attract new customers.

Businesses who learn how to use UGC to their advantage can turn their most dedicated customers into brand advocates.

Customer retention is vital for any online business.

Data from more than 150,000 businesses shows that about 15% of all shoppers are returning customers, but they account for more than 33% of the overall dollars spent.

Hanging on to your loyal customers is valuable, and can be profitable too.

[In our latest free guide](https://offers.hubspot.com/retain-customers-using-user-generated-content-ecommerce?utm_source=hscm-yotpo-ebook-201604), Hubspot and Yotpo experts teach you their best tips for [how you can use user-generated content to improve customer retention](https://offers.hubspot.com/retain-customers-using-user-generated-content-ecommerce?utm_source=hscm-yotpo-ebook-201604).

[**Download the free report now!**](/ebook-hubspot/?came_from=promo_blog/)