---
Title: "How Do Reviews Impact Google SEO, Seller Ratings & Rich Snippets?"
Date: "2016-01-26T09:51:10+00:00"
---

Recommended Reading: - [How Customer Reviews Boost SEO & Grow Organic Traffic \[Data\]](/blog/reviews-seo/)
- [5 eCommerce Traffic Stats We Bet You Don’t Know](/blog/5-ecommerce-traffic-stats-we-bet-you-didnt-know/)



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Video Transcript:

You can use your reviews to rise to the top of search results and improve your SEO. Our in-line SEO technology opens you up to thousands of new keywords by loading reviews as a part of your site’s content. [Rich snippets](/rich-snippets/) lets you put star ratings right alongside your organic product search results. With [Google Seller Ratings](/blog/google-seller-ratings-complete-guide/) you can display your site review ratings and [Google ratings](/google-ratings/) alongside your Google ads, increasing CTRs by up to 17%. And with Google Product Listing Ads you can display your product reviews on your ads and across Google shopping, so your products stand out from the pack.