---
Title: "Give Your Customers Creative License"
Date: "2018-05-21T06:39:44+00:00"
---

No matter your industry, your customers have a creative side that can **improve your products.** Invite them to contribute their ideas in a contest that plays to their strengths. They may not have the technical skills to redesign a dress, for example, but they likely have a ton of **ideas for colors, prints, or fabrics to use.**

Holding a contest to crowdsource design ideas:

- **Engages customers** and makes them excited to interact with your brand. Engaged customers [spend 20%-40% more](https://blog.higherlogic.com/2016/05/13/how-customer-engagement-increases-existing-customer-sales) than other customers, and they’re likely to return for more purchases.
- **Encourages exposure** to new audiences, since applicants and finalists will likely share their submissions on social
- **Adds new interest** to your products

![customer retention spanx ](https://www.yotpo.com/wp-content/uploads/2018/05/Screen-Shot-2018-05-22-at-9.29.23-1024x649.png "Screen Shot 2018 05 22 at 9.29.23 Give Your Customers Creative License 1")
In addition to using the winning customer’s design, give them a prize to further **incentivize submissions and create buzz** around the contest.

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 Real Example

 

 **Spanx** runs the “Illuminate-Her” contest, calling on female artists to submit designs that will be applied to a collection of artistic bras. The winner gets $5,000, 10 free bras, “and her artwork featured on boobs around the world!” The contest sparks engagement and social shares, while also creating a unique and enticing new product line.