---
Title: "Dedicate a section of your site for customer content"
Date: "2017-03-19T12:04:24+00:00"
---

**166% uplift in conversion when shoppers see UGC**

Create a dedicated section of your site to feature user-generated content. You can use this to display site reviews, photos, videos, or any other type of [customer-created content](https://www.yotpo.com/blog/the-most-frequently-asked-qs-about-user-content-marketing/).

![EvemMobile2 sized Dedicate a section of your site for customer content 1](https://www.yotpo.com/wp-content/uploads/2017/05/EvemMobile2__-sized.jpg "EvemMobile2 sized Dedicate a section of your site for customer content 2")

Shoppers look for past customers’ reviews and photos to inform their purchase decisions. A dedicated page on your site makes it easy for site visitors to find customer reviews, photos, Q&A, and more.

- On average,[ 32%](/data/benchmark/#Value) of visitors interact with customer reviews or photos while browsing an eCommerce site
- [55%](/data/benchmark/#Value) of the shoppers that end up making a purchase engaged with user-generated content before deciding to buy
- On average, shoppers who see user-generated content convert at a [166%](/data/benchmark/#Conversion) higher rate than those that don’t

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 Real Example

 

 Mattress company [Eve](https://www.evemattress.co.uk) created an engaging reviews page with videos, media mentions, user-generated photos, reviews, and more — all in one place.