---
Title: "What Do Customers Do For Brands They Love?"
Date: "2018-09-17T05:56:15+00:00"
---

Customer loyalty doesn’t just help increase lifetime value, it also accelerates growth via [word-of-mouth](/blog/word-of-mouth-marketing/). 60% of customers who consider themselves loyal to a brand will tell friends and family about it.

Most of these brand fans will also join loyalty programs, and nearly 40% are willing to spend more on a product from a brand they love, even if there are cheaper options elsewhere.