---
Title: "Create unexpected holiday campaigns on social"
Date: "2017-11-25T09:28:44+00:00"
---

Unique holiday campaigns can get 4.5x more social engagement

An [unexpected take on any holiday marketing campaign](https://www.yotpo.com/blog/creative-holiday-marketing-campaigns/) elicits a stronger response than the usual cliche ads, prompting your followers to participate.

Focus your [Valentine’s Day marketing campaigns](https://www.yotpo.com/blog/best-valentines-day-marketing-campaigns/) on self-love instead of coupledom, or try shying away from the usual family-centric messaging on Christmas to catch your followers off guard:

- LL Bean took a fun approach to the 12 Days of Christmas, changing it to the #12daysofpuppies for an Instagram campaign. Their creative [Christmas Eve puppy image](https://www.instagram.com/p/BdFo2asDqW6/?hl=en&taken-by=llbean) earned them 4.5x more likes compared to a [traditional pumpkin photo](https://www.instagram.com/p/Ba63xFejhje/?hl=en&taken-by=llbean) posted for Halloween.
- Starbucks’ #redcupcontest pulled in [40,000 entries](https://www.instagram.com/explore/tags/redcupcontest/) by inviting customers to create their own designs, instead of using cliche holiday images.

![IMG 2965 Create unexpected holiday campaigns on social 1](https://www.yotpo.com/wp-content/uploads/2018/02/IMG_2965.png "IMG 2965 Create unexpected holiday campaigns on social 2")

Create a social media campaign that invites a broader range of consumers to participate and connect with your brand by expanding tired holiday messaging. Invite participants to tag their friends and leave comments.

Array ( ) 

 Real Example

 

 [Nina Ricci](https://www.ninaricci.com/fr-FR/Fragrances) celebrated friends over boyfriends on Valentine’s Day. Their #MyBestValentine Instagram campaign invited customers to send in pictures and videos of themselves with their best friends and the brand’s perfume. The tags, comments, and likes showed that women everywhere really connected with Nina Ricci’s message.