---
Title: "Create Smarter Segmentation With Reviews & Loyalty Data in One Platform"
Date: "2020-05-28T15:53:00+00:00"
---

Loyalty and referrals programs can provide your brand with important information about your customers, like their purchasing behavior and program engagement. But, knowing how your customers **behave** within your program is different than knowing how your customers **feel** about your brand.

While loyalty-related data is essential for better segmentation, it doesn’t provide insight into actual buyer sentiment — but, **you *can* learn sentiment from your customers’ ratings and reviews.**

We first introduced [Segments Plus](https://www.yotpo.com/blog/introducing-segments-powered-atlas/) to enable brands to create in-depth customer segments using loyalty & referrals data. **Now, we’re excited to announce key Reviews data points within Segments Plus,** empowering brands to build one-of-a-kind customer segmentation that combines buyer behavior with buyer sentiment.

## **With more data points, brands build better segments**

Yotpo now sends customers’ **number of reviews (including number of positive and negative reviews)**, **average star rating**, **average sentiment score, and last review star rating**, directly to Segments Plus. This single-platform approach provides your brand with the tools to **combine sentiment with actual purchasing behavior** so you can make quicker, more informed business decisions.

For example, if you only know that your customer has **made a purchase** but **hasn’t yet made a referral**, you don’t actually know if that customer *likes* your brand. But, if you know the customer **also left a very positive review on that purchase**, you now know that the customer is likely a brand advocate — and you can build a more personalized message asking them to refer a friend.

Here are just a few high-converting segments your brand can create with this Reviews data in Segments Plus:

- Target customers with **high average sentiment scores on their reviews** who have never left a referral to encourage them to participate in the referral program.
- Segment customers who left a **low rating** on their last review, then offer them bonus points to **re-engage** them to make another purchase.
- Choose VIP tier shoppers who have left **more than one product review**, then target them with messages encouraging them to **refer their friends**.
- Find customers who have **earned points** for leaving reviews but have **never redeemed** points, then send an email suggesting they spend their points toward a **relevant product** based on past purchases.

With access to this cross-platform data in Segments Plus, brands can make better, revenue-driving decisions, faster.

## **How do I start?**

For Yotpo Reviews customers, this data will automatically appear in [Segments Plus](https://loyalty.yotpo.com/segmentation-tool). For Loyalty & Referrals customers, visit Segments Plus today to leverage these additional segmentation features. For more information, see our [support article](https://support.yotpo.com/docs/yotpo-segments-plus).

Want more tips on using [customer segments for loyalty](https://www.yotpo.com/blog/using-segmentation-to-create-stronger-loyalty-program/)? Click [here](https://www.yotpo.com/blog/using-segmentation-to-create-stronger-loyalty-program/).