This is probably not the first time you’ve heard about the death of brand marketing. It may not even be the third time. Traditional marketing seems to be dying a very long, very tedious death.
And guess what: human nature is what’s killing it.
Today’s consumers are much more wary of being manipulated and spoon-fed by brands. They prefer to seek out their own information when making purchase decisions.
They turn to reviews, customer photos, Q&A, and other types of user-generated content (UGC) to learn more about products.
Find Marketing Strategies That Suit Your Needs
Since each eCommerce business has different needs, the UGC Marketing Playbook is organized by categories. You can filter for solid strategies to:
- Generate content from customers
- Drive traffic
- Boost conversion
- Retain customers
If you already know the value of UGC, but aren’t sure how to get started with it in your own business, this is the perfect chance. The examples from real stores will give you plenty of ideas and straight-to-the-point tips on how to collect and make the most of customer content.
Let your customers do the talking
Giving your customers the chance to speak about your store doesn’t diminish your brand voice — it amplifies it. It creates a conversation about your business.
Keep in mind that you want to leverage this customer conversation for your brand without losing focus on the customers themselves.
Being able to collect customer content on a constant basis is the key to marketing a business in a way that promotes buyer trust.
And people who spend money to purchase your product have no incentive to tell anything but the truth about their experience with your business.
