---
Title: "Boost Loyalty Engagement with Advanced Campaign Scheduling"
Date: "2020-06-25T12:59:49+00:00"
---

Your products, your competitors, and the eCommerce landscape as a whole — they’re all constantly evolving.

Today, building a [loyalty program](https://www.yotpo.com/platform/loyalty/) that’s most engaging for customers requires your brand to be agile and fast adapting. It’s no longer enough to just plug in your loyalty program and leave it stagnant; instead, the best loyalty strategies are as dynamic as the brands and customers they support.

Introducing **Yotpo’s Campaign Scheduling feature**, built to enable your brand to proactively manage all aspects of your loyalty program. With this feature, Yotpo’s spend-based, social media, and engagement-driving campaigns can be customized and scheduled in advance and deployed at a later date.

With Campaign Scheduling, your brand can plan promotions, run time-sensitive campaigns that keep your loyalty program top of mind, and capitalize on the moments your shoppers are **most likely to make purchasing decisions**.

## What does this enable for your loyalty strategy?

- **Keep your loyalty program fresh and engaging.** Scheduled campaigns can be a great strategy to re-engage customers and keep them excited about your loyalty program. This could take the form of a holiday promotion, a double-points happy hour every Friday evening, or a surprise bonus reward for customers who purchase on a particular holiday.
- **Support new releases, or deal with excess inventory.** If you have a new release coming up, or you’re seeing inventory build up for a particular product, offer an extra reward to customers who purchase these high-impact products. A bonus reward can often be enough to incentivize a shopper to purchase something new.
- **Optimize your program more efficiently.** Run a more agile loyalty program. If you notice dips in program engagement, or any other program-related KPI, a scheduled campaign can help to increase loyalty participation. Before committing to new campaigns, you can also test them out over a shorter period of time to see how they perform.

## How to get started?

To start scheduling campaigns in your loyalty program, check out the [Earning Points](https://loyalty.yotpo.com/campaigns) section of your [Yotpo Loyalty & Referrals](https://www.yotpo.com/platform/loyalty/) account. Reach out to your CSM for suggestions on how to incorporate scheduling into your loyalty program.