--- Title: "AWIE Live @ Shoptalk: The Highlights" Date: "2022-04-04T23:45:04+00:00" --- After a long two years of virtual events, we were thrilled to actually get together IRL to celebrate our AWIE 2022 Honorees at Shoptalk! We held a breakfast for all of our amazing women on March 29 at Fleur in Vegas, and it was so meaningful for everyone involved. Our event sponsors were [The Stable](https://thestable.com/about), [Refersion](https://www.refersion.com/), and [Gorgias](https://www.gorgias.com/). A portion of their sponsorship funds were donated to Girls Inc. — $1,500 total — along with proceeds raised from our event day raffle (more on that below). ![image3 AWIE Live @ Shoptalk: The Highlights 1](https://www.yotpo.com/wp-content/uploads/2022/04/image3.jpg "image3 AWIE Live @ Shoptalk: The Highlights 2") We started the event with mingling and mimosas (a great way to start any day), followed by a delicious breakfast. Then, I was honored to moderate a chat between two of our AWIE 2022 Honorees: [Meg Pederson](https://womeninecomm.yotpo.com/honorees/megan-pedersen/), founder at steep & mellow and [NJ Falk](https://womeninecomm.yotpo.com/honorees/nj-falk/), Managing Partner at [APL](https://www.athleticpropulsionlabs.com/). Meg shared her truly inspiring experience of founding a company right out of college, while NJ shared her vast experience in eCommerce, and the wisdom that comes with it. ![image2 AWIE Live @ Shoptalk: The Highlights 3](https://www.yotpo.com/wp-content/uploads/2022/04/image2.jpg "image2 AWIE Live @ Shoptalk: The Highlights 4") ![image1 AWIE Live @ Shoptalk: The Highlights 5](https://www.yotpo.com/wp-content/uploads/2022/04/image1.jpg "image1 AWIE Live @ Shoptalk: The Highlights 6")Moderator: Ruthie Berber from Yotpo, Interviewees: Meg Pederson, Founder of steep & mellow and NJ Falk, Managing Partner of APL ## The Attendees We had 80 attendees at the event, including several of our honorees from 2022 and years past, along with other amazing women in eCommerce from brands like Hanky Panky, Rimowa, Athletic Brewing Co, Krave Beauty, The Citizenry, and more. Women from all corners of the industry were present, from founders to marketers and everyone in between! ## The Giveaways We were so lucky to have so many sponsors and participating brands involved to help us with a giveaway and some truly amazing gift bags! Here’s what we were lucky enough to offer guests: ### The gift bag ![image5 AWIE Live @ Shoptalk: The Highlights 7](https://www.yotpo.com/wp-content/uploads/2022/04/image5.jpg "image5 AWIE Live @ Shoptalk: The Highlights 8") In addition to a gorgeous pamphlet showcasing all of our AWIE 2022 Honorees, all attendees received one of our gift bags, featuring a combination of AWIE-branded swag and items donated by the brands behind our AWIE Honorees. Here’s what was inside: - [Ellis Brooklyn](https://www.ellisbrooklyn.com/) candles, donated by founder and honoree [Bee Shapiro](https://womeninecomm.yotpo.com/honorees/bee-shapiro/) - steep & mellow tea, donated by founder and honoree [Meg Pederson](https://womeninecomm.yotpo.com/honorees/megan-pedersen/) - [APL](https://www.athleticpropulsionlabs.com/) discount coupon, donated by [NJ Falk](https://womeninecomm.yotpo.com/honorees/nj-falk/) - AWIE merch, including a selfie light, coloring book and pencils, and our signature scarf! ### The raffle ![image6 AWIE Live @ Shoptalk: The Highlights 9](https://www.yotpo.com/wp-content/uploads/2022/04/image6.jpg "image6 AWIE Live @ Shoptalk: The Highlights 10")The giveaway we raffled off, a fun package from Amazing Women in eCommerce Honoree brands. We held a raffle to raise money for Girls Inc. and give a lucky winner some truly incredible AWIE Honoree brand goodies worth more than $1,000. In total, we were able to raise $990 for Girls Inc., bringing the event total to $2,500, to add to the more than $16,000 we were able to raise for the organization through the AWIE 2022 nomination process an. Here’s what we gave away: - Incense, diffuser, and oils set from [Brooklinen](https://www.brooklinen.com/) - Bedtime beauty set from [Princess Polly](https://us.princesspolly.com/) - Edible cookie dough set from [Doughp](https://www.doughp.com/) - Unique [Hey Harper](https://us.heyharpershop.com/) pieces, donated by 2022 Honoree [Catarina Oliveira](https://womeninecomm.yotpo.com/honorees/catarina-oliveira/) - $100 gift card to [Nuudi System](https://nuudiisystem.com/), donated by 2022 Honoree [Annette Azan](https://womeninecomm.yotpo.com/honorees/annette-azan/) - $50 gift card to [Sabbatical Beauty](https://sabbaticalbeauty.com/), donated by 2020 Honoree [Adeline Koh](https://womeninecomm.yotpo.com/honorees/adeline-koh/) - $500 gift card to [APL](https://www.athleticpropulsionlabs.com/), donated by 2022 Honoree [NJ Falk](https://yotpowiestg.wpengine.com/honorees/nj-falk/) The lucky winner of the raffle was Jordan Sandrini, SVP of Sales at [Pacifica Beauty](https://www.pacificabeauty.com/). Congrats, Jordan! ![image7 AWIE Live @ Shoptalk: The Highlights 11](https://www.yotpo.com/wp-content/uploads/2022/04/image7.jpg "image7 AWIE Live @ Shoptalk: The Highlights 12")Raffle winner, Jordan Sandrini, SVP of Sales at Pacifica Beauty You can check out the rest of the [photos from the event here](https://drive.google.com/drive/folders/1a8n6LCWgv3sS3uuiY5d1G4hKb4AbgyAg?usp=sharing), and if you haven’t already, [join the AWIE Slack Community](https://join.slack.com/t/awieworkspace/shared_invite/zt-vnns5tjp-Wbz99nHbJyTCTwl2YXG~xA), where you can connect with other members, participate in AMAs with our honorees, get the latest news, and find out about jobs and upcoming [events](https://womeninecomm.yotpo.com/events/). AWIE Live Breakfast @ Shoptalk was one of our best in-person events yet, and we can’t wait to see everyone at our next one!