---
Title: "Share customer content on Facebook and Twitter"
Date: "2017-03-19T12:04:22+00:00"
---

69% of shoppers read customer reviews posted on social

Facebook and Twitter are conversational social platforms. People use these platforms to connect with their friends, colleagues, and networks, which is why brands need to understand how to smartly be part of the conversation without interrupting it.

![caseology mobile1 Sized Share customer content on Facebook and Twitter 1](https://www.yotpo.com/wp-content/uploads/2017/05/caseology-mobile1__Sized.jpg "caseology mobile1 Sized Share customer content on Facebook and Twitter 2")

![caseologymobile2 sized Share customer content on Facebook and Twitter 3](https://www.yotpo.com/wp-content/uploads/2017/05/caseologymobile2_sized.jpg "caseologymobile2 sized Share customer content on Facebook and Twitter 4")

![caseologymobile3 sized Share customer content on Facebook and Twitter 5](https://www.yotpo.com/wp-content/uploads/2017/05/caseologymobile3__sized.jpg "caseologymobile3 sized Share customer content on Facebook and Twitter 6")

Sharing your [customers’ reviews and photos](https://www.yotpo.com/blog/the-most-frequently-asked-qs-about-user-content-marketing/) on social media increases authenticity and trust and is much more effective than a branded message. Plus, shoppers are searching for this info. 69% of consumers say that consumer reviews are the most important product info for researching products on social.

Today’s consumers have learned to tune out brands’ marketing efforts. So, instead of trying to craft a clever post to stand out, join in on the conversations customers are already having with one another.

- Adding reviews to social [increases Twitter traffic by 26% and Facebook traffic by 6%](/blog/how-we-increased-social-traffic/).
- For reviews shared to social, the conversion rate is an average of [40% higher for Facebook and 8.4x higher for Twitter](/blog/reviews-increase-social-media-conversions/).

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 Real Example

 

 Phone case company [Caseology](https://www.caseologycases.com/) publishes their best reviews on social, drawing engagement from customers and brand fans.