---
Title: "How Should You Invest in Acquisition?"
Date: "2019-05-13T08:47:48+00:00"
---

With rising customer acquisition costs, brands have to find new ways to make their spend count for more. In a [survey](/state-of-d2c/) of 512 direct-to-consumer brands, we found that **63% of brands across verticals** see equal or greater ROI from referral programs as compared to digital ads.

Referral programs give brands an opportunity to set a fixed acquisition cost, rather than being subject to the unpredictability of digital advertising.

[Check out the full report](/state-of-d2c/) to find out how brands of different sizes benefit from referrals.