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Kate Bould
Communications Manager @ Yotpo
April 19th, 2021

7 Sustainable Brands to Check Out This Earth Day

Discover seven sustainable brands, rated by Good on You, for their impact on people, planet, and animals.

It’s no surprise that in 2021, sustainability is a big deal. “Sustainability” as a term has been growing in popularity for the past 10 years, and the perception of sustainable brands has gone from burlap sacks to effectively any piece of clothing, household items, or even your toothbrush.

Sustainability is no longer just about materials, it’s the supply chain, the lifecycle of an item, the packaging, and more. As we continue to learn more about sustainability and equally so “greenwashing,” we are excited to share our collaboration with Good on You, an Australian-based organization that rates brands based on their impact on the planet, people, and animals. You can check out their ratings here. Good on You helps consumers navigate a world of greenwashing, enabling shoppers to make more intentional and informed decisions about what they buy.

In collaboration with Good on You, we’ve outlined seven of our customers that are changing the way we shop.

Girlfriend Collective

Rated “great,” the highest rating on Good on You, Girlfriend Collective is an American activewear brand that makes essential and timeless pieces out of recycled materials. Between their use of eco-friendly materials and finding new ways to minimize textile waste, Girlfriend Collective is building a company that redefines the way we might think about sustainability.

They also limit the amount of chemicals, water and wastewater used in production. Their factory is certified by Social Accountability International and has a Code of Conduct that covers all of the ILO Four Fundamental Freedoms principles. They monitor health and safety issues through a third party audit and ensure living wages in the final stage of production.

Fair Indigo

Fair Indigo makes premium-quality organic clothing that’s meant to last, encouraging you to buy better and buy less. Fair Indigo uses organic cotton and low impact non-toxic dyes in all of its products, with wastewater that’s treated and discharged properly. They have a formal statement covering workers rights. Fair Indigo mitigates risk of labor abuse by ensuring payment of a living wage for most of its supply chain and tracing and visiting suppliers regularly.

Mud Jeans

Rated “great,” by Good on You, MUD Jeans is making high quality jeans in a circular and sustainable fashion. MUD Jeans uses a high proportion of eco-friendly materials and low impact non-toxic dyes, and limits the amount of chemicals, water, and wastewater used in production.

Its labor rating is “great,” with a Code of Conduct that covers all of the ILO Four Fundamental Freedoms principles. They monitor health and safety issues through a third party audit and ensure living wages in the final stage of production. And last but not least, MUD is listed by PETA as vegan.

ASKET

ASKET has been creating timeless wardrobe essentials since 2015 with revolutionary sizing and fair pricing. ASKET uses eco-friendly materials including organic cotton and encourages consumers to reduce their climate impact when using its products. They also use low impact non-toxic dyes in most of its products. ASKET has a formal statement covering workers rights and ensures payment of a living wage in most of their supply chain. They trace most of its supply chain and visit their suppliers.

Toad & Co

Rated “good” by Good on You, Toad&Co keeps it simple, making clothes that help you feel as good as you look: versatile enough for work and play, and sustainably made to help clean a dirty apparel industry. From eco-friendly fibers and recycled materials to revolutionary reusable shippers and helping adults with disabilities, Toad&Co strives to be good and thoughtful citizens of the planet.

100% of the Toad&Co line is sustainable, 100% of the time – meaning all clothes are made from a minimum of 80% sustainable fibers (like organic cotton, hemp, and recycled fibers) and/or fabrics that are third party certified for responsible manufacturing. Toad&Co also offers reusable shippers and partners with organizations supporting conservation, environmental non-profits, and the circular economy.

ADAY

ADAY is all about simplifying their wardrobes and creating a new standard for clothing that lets us do more with less. ADAY focuses on the life cycle of their clothing, ensuring the pieces you buy are long-term, classic, and wearable far beyond just a season.

ADAY uses eco-friendly materials including recycled materials and renewable energy in its supply chain to reduce its climate impact. Fabrics are Oeko-Tex Standard 100 certified and they trace most of their supply chain including all of the final and second stages of production.

Vitamin A

Rated “good,” by Good on You, Vitamin A makes luxury bikinis, swimsuits, and beachwear designed and made locally in California. Vitamin A uses a high proportion of eco-friendly materials including recycled materials. They manufacture locally to reduce their carbon footprint and their use of eco-friendly materials limits the amount of chemicals, water, and wastewater used in production. They have a formal statement covering workers rights and trace most of their supply chain including all of the final stage of production, visiting their suppliers regularly.

To learn more about Good on You and how they rate brands for sustainability, visit their site.

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