New York-based Adore Me is an online-first brand aiming to disrupt the lingerie market by selling affordable, fast-fashion, inclusive intimates to millennials. Founded in 2012, Adore Me’s explosive growth has earned them spots on the Inc 500 Top 20 fastest-growing retailers in the U.S., Crain’s Fast 50, and IAB 250 Most Important Direct Brands to Watch.
Adore Me’s business model, based on providing quality products and a customer-first digital experience, has been critical for their success in building and retaining a loyal customer base.
Adore Me has always valued customer reviews as a primary source of feedback on product performance and consumer experience. Sandra Negrea, Review Manager & Customer Engagement Analyst at Adore Me explains, “We use our reviews to truly listen to what our customers have to say. It was not unusual to manually read through as many as 5,000 reviews each month to extract customer insights — data mining, running different analyses, and sending reports to the relevant internal stakeholders.” Not only was this process becoming too time consuming, it also left critical details of customer feedback topics, trends, and sentiments undiscovered.
As a long-time Yotpo user, Adore Me had been generating tons of customer content, amplifying it across their site and marketing channels. Their consistently high review volumes meant they were in the perfect position to deploy Yotpo’s newest product, Insights.
Using natural language processing and sentiment analysis, Insights has the ability to aggregate key topics and corresponding consumer sentiment scores for thousands of reviews collected each month.
Adore Me can also use Insights to benchmark specific aspects of their products and service against industry sentiment scores. With actionable takeaways from consumer feedback that serve their product, marketing and customer service teams, Adore Me could leverage their first-party data to fuel better business decisions.
