Integration Enables the Company’s Online and Offline Stores to Generate Verified User Feedback for Improved Service and Offerings

NEW YORK, New York – June 23, 2015 – Sears Hometown and Outlet Stores, Inc. (“the company”) (NASDAQ:SHOS), today announced they are working with leading customer content marketing platform Yotpo, to generate verified customer feedback in stores and online to improve the customer experience in their Sears Outlet, Sears Hometown, Sears Appliance & Hardware and Sears Home Appliance Showroom stores, and on their websites,,, and which hosts homepages for over 1,200 local stores across the United States.

“At Sears Hometown and Outlet Stores, we strongly believe in the power of objective customer reviews and their impact on customer decisions,” said David Buckley, Sears Hometown and Outlet Stores’ chief marketing officer. “In the current retail landscape, it is important to bridge consumers’ needs for instant and on-demand service online with their desire to interact with products in-store before a purchase. With Yotpo, we were able to build a solution that helps generate authentic user content from real customers, and promote it where customers are seeking information before making in-store and online purchases.”

Sears Hometown and Outlet Stores’ integration with Yotpo was born out of the company’s need for authentic customer content for the purpose of improving the customer experience both in-store and online. It has resulted in a unique deployment of Yotpo’s content marketing platform that is focused on generating and marketing reviews at the local store level, in addition to the site reviews on,,, and Yotpo’s platform offers customers the ability to publicly share their feedback on local store and online experiences to the benefit of prospective clientele. Content hosted on Yotpo also has the added benefit of improved search engine optimization. The company chose Yotpo for their innovative offerings and ability to collaborate with Sears Hometown and Outlet Stores on a solution that would meet their end goal of improving the customer experience, online and offline.

“We are excited to be working with Sears Hometown and Outlet Stores, as it shows their commitment to using user content to better their online and offline business,” said Tomer Tagrin, co-founder and CEO of Yotpo. “Over 85% of consumers read reviews before buying a product, which goes for both online and in-store purchases. This integration is a testament to the innovative ways Yotpo can help all businesses generate and market useful content from their customers.

Yotpo’s integration with Sears Hometown and Outlet Stores’ eReceipts allows customers a seamless way to provide feedback on their online and offline shopping experiences, which store leadership across the country use to improve the customer experience across channels. The verified content is also made public to anyone visiting Sears Hometown and Outlet Stores websites via the Yotpo site review widget. In addition to the improved SEO for organic search results from Yotpo content, a Google Seller Rating implementation adds star ratings to’s Adwords campaign.

Yotpo, founded in Tel Aviv in 2011, helps businesses improve their online presence by generating up to 10 times the user-generated content (UGC) compared to competitors via brand, site and product reviews. The platform provides increased marketing opportunities via deep Twitter, Google and Facebook integrations.


About Sears Hometown and Outlet Stores, Inc.

Sears Hometown and Outlet Stores, Inc. (Nasdaq:SHOS) is a national retailer primarily focused on selling home appliances, lawn and garden equipment, tools and hardware. As of May 2, 2015, Sears Hometown and Outlet Stores, Inc. or its dealers and franchisees operated a total of 1,248 stores across all 50 states as well as in Puerto Rico and Bermuda. In addition to merchandise, Sears Hometown and Outlet Stores, Inc. provide consumers with access to a full suite of services, including home delivery, installation and extended service contracts.

Operating through two segments—the Sears Hometown and Hardware segment and the Sears Outlet segment—Sears Hometown and Outlet Stores, Inc. and its subsidiaries offer franchise and dealership opportunities focused on selling, as applicable, top brand home appliances, hardware, tools, lawn and garden equipment and outlet merchandise. The Sears Outlet segment has been operating since 1968, initially as a surplus store for the Sears and Roebuck Company (re-branded to Sears Outlet in 1994). Since then, Outlet stores have opened across the United States and have expanded their product range to include new and refurbished home appliances as well as surplus apparel. Since 2009, Sears Outlet has offered their customers the ability to browse and purchase online from their ecommerce site For more information about Sears Hometown and Outlet Stores, Inc., visit To learn about the opportunity to operate a store format, visit

About Yotpo

Yotpo is a customer content marketing platform that generates reviews, social Q&A and rich media and uses this content to drive traffic and increase conversions. For more information, visit


Media Contact:

Jessica Gilbert

(646) 927-0521

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