Yotpo, Israel’s Fastest Growing SaaS Company, Announces $15M Funding Round

Investment Paves Way for User Generated Content Platform’s Growth and Product Innovation

NEW YORK, New York – June 23, 2015 – Yotpo, the leading Customer Content Marketing platform, announced today the completion of a $15 million financing, bringing total funding to $30 million. The company, which recently passed 100 thousand customers, also announced its expansion into New York and new board member Warren Adelman, former CEO of GoDaddy.

Yotpo, founded in Tel Aviv in 2011, helps businesses improve their online presence by generating up to 10 times the user-generated content (UGC) compared to competitors via brand, site and product reviews. The platform, which has led to nearly $50 million in revenue for customers in the last year alone, provides increased marketing opportunities via deep Twitter, Google and Facebook integrations. With year-over-year growth exceeding 400% across all major metrics including total customer sign-ups, review and content generation, and customer web traffic, Yotpo is on track to be among the fastest growing SaaS companies in the world.

“Until now, review software has failed to keep up with consumer preferences, preventing brands from seeing the possibilities of user generated content,” said Yotpo CEO and Co-Founder Tomer Tagrin. “Yotpo has taken great care in developing a platform that appeals to both mobile consumers and the brands trying to reach them. We are proud to see such a large number of investors eager to rally behind our product and join us in this stage of accelerated growth and innovation as we help our customers see the power of customer content marketing.”

Marker LLC led the financing round, joining the Yotpo team as a partner for the next phase of expansion following a long relationship with the company. Additional new investors include Innovation Endeavors and Vintage Investment Partners. Yotpo also saw significant participation from existing investors including Blumberg Capital and Access Industries, among others.

The funding will provide resources to help accelerate Yotpo’s product innovation. It also allows for expansion into New York to further Yotpo’s growing presence in the US market, where 65% of the company’s customers are based. The office, located in New York’s Flatiron District, will be a significant contributor to the company’s headcount growth, which is expected to double in 2015.

“The increasingly mobile and social nature of brand-customer relationships is making it difficult for companies to market themselves in a meaningful way,” said Yuval Shachar, co-founder and partner at Marker, LLC. “Yotpo has made it possible for online businesses to break through the noise by harnessing their users’ content, generating trust and reaching new customers. We’re excited to join Yotpo’s team as they continue to disrupt the customer content marketing industry.”

About Yotpo

Yotpo is a customer content marketing platform that generates reviews, social Q&A and rich media and uses this content to drive traffic and increase conversions. For more information, visit yotpo.com.

 

Media Contact:

Jessica Gilbert

press@yotpo.com

(646) 927-0521

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